31 Jan

Social Media in Esports: A Digital Audience Analysis of LEC Week 1

This past weekend, League of Legends & Riot Games took center stage in the esports scene as the recently rebranded "League Of Legends European Championship" (LEC) started their Spring Split. The ten best teams in Europe played their first two of 18 matches this season on what...

17:18 / Uncategorized / Robert Lindner

16 Jan

A Star Is Born – Social Analysis of #FIJIWaterGirl

At this point, we’ve all heard of the #FIJIWaterGirl. The premium water brand’s now famous model who managed to photobomb countless celebrities red carpet pictures with the same pose and look. As with most Social Viral moments, it peaked our interests here at Zoomph and...

15:31 / Uncategorized / Robert Lindner

08 Jan

Marketing Takeaways from the 2019 National Championship

The eyes of the sports world were on the Bay Area over the last week as Alabama & Clemson met for the fourth straight year in the College Football Playoff and for the third time to decide the national champion. The game ended up being...

22:39 / Uncategorized / Robert Lindner