For the first time ever, F1 teams and drivers took their talents to South Beach for the inaugural Miami Grand Prix. The race was actually around Hard Rock Stadium in Miami Gardens, not South Beach, but regardless was a highly anticipated event that continued the growing relationship between...
Baseball is in full swing! MLB and MiLB seasons began in early April, leading to an uptick in related content on Twitter for both leagues. Although Minor League Baseball teams have smaller followings and spur less social conversation than their MLB counterparts, MiLB teams' unique...
After 25 years, MotoGP is back in Indonesia. In March, the Grand Prix of Indonesia was hosted at Mandalika International Street Circuit on Lombok in the West Nusa Tenggara province of Indonesia. The archipelago nation last hosted a Grand Prix in 1996 and 1997, but...
With a highly-publicized work stoppage the 2022 MLB offseason was certainly a unique one, but how did social teams adapt to the unexpected challenges that the lockout brought? And did the lockout prove costly to baseball in terms of fan engagement? To answer these questions,...
For the first time since 2019, Formula 1 returned to the land down under for the Australian Grand Prix. Now on the third race of the year, teams, fans and drivers are settling in for the season. As for us, each race means more social...
Reston, VA: Zoomph is excited to extend its sponsorship measurement partnership with Kalitta Motorsports. Zoomph and Kalitta have been working together since 2020. Kalitta Motorsports has used Zoomph’s capabilities since the beginning of their partnership to track and analyze their social media analytics, report to their...
Back-to-back Formula 1 races to kick off 2022 - how lucky are we? While it'd be tough to beat all the drama of Bahrain, the Saudi Arabian Grand Prix still delivered an exciting weekend of F1 racing, and our analyst Geoffrey Blosat did some...
Reston, VA: Zoomph is excited to announce a data analysis partnership with Mexican football club Tigres UANL. Tigres UANL joins the portfolio of Zoomph sports franchise clients including the Golden State Warriors, LAFC, NASCAR, Angel City FC, among many other sports leagues, teams, and media...
Reston, VA: Zoomph is excited to extend its sponsorship measurement partnership with 14-time NASCAR Cup Series champions Hendrick Motorsports. Zoomph and Hendrick Motorsports started their partnership prior to the 2021 NASCAR season. Through this partnership, Hendrick Motorsports has used Zoomph to monitor and measure social media...
The NCAA women’s March Madness tournament has arrived, with equitable branding, an expanded bracket and all the on-court drama fans have always loved. Feels good to refer to the women’s tournament as March Madness too, doesn't it? Last September, the NCAA (rightfully) announced they’d be giving the...