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18 Dec My Cause My Cleats Social Media Value Highlights the Initiative & Impact

Posted at 17:15h in Data & Insights
by Robert Lindner

The NFL's My Cause My Cleats takes place every season and gives players the opportunity to use their public platform and social media to show support for causes they care about.This event expertly leveraged the massive attention the league already garners to raise awareness for...

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13 Dec CS:GO Sponsorship Measurement and Audience Analysis of ESL Pro League S10 Finals Odense 2019

Posted at 20:05h in Uncategorized
by Robert Lindner

ESL Pro League Season 10 Finals took place last weekend in Odense, which included some of the top competitive CS:GO teams. We wanted to understand which teams, brand sponsors, and audiences made up the conversation on social, and how much social value was generated.We tracked...

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10 Dec 2019 Hero World Challenge Sponsorship and Top Player Social Analysis

Posted at 17:46h in Uncategorized
by Robert Lindner

Featuring one of the smallest, yet most elite fields on the PGA Tour schedule, last weekend the Tour headed to Albany Golf Club in The Bahamas for the 2019 Hero World Challenge. One of many sponsored events throughout the year by Tiger Woods and the...

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26 Nov 2019 PUBG Global Championship Social Overview and Team Social Value

Posted at 13:29h in Uncategorized
by Robert Lindner

Over the weekend of November 22nd, one of the top global PlayersUnknown's Battlegrounds, or PUBG, tournaments took place, the PUBG Global Championship. The competition field was exceptionally stacked, including teams like FaZe Clan, TSM, Gen.G, and more.Using Zoomph, we tracked all activity around the handles,...

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20 Nov Esports Audience Analysis and Sponsorship Measurement of DreamHack Atlanta 2019

Posted at 16:55h in Uncategorized
by Robert Lindner

DreamHack Atlanta took place last weekend, which included competitions for some of esports top games. We wanted to understand which events, teams, brand sponsors, and audiences made up the conversation on social, and how much social value was generated.We tracked all activity around the handles,...

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11 Nov Non-Endemic Brands In Esports: How Riot Games Helped Push Three Companies Over The Top In Sponsorship Marketing 

Posted at 17:51h in Uncategorized
by Robert Lindner

Pushing your marketing efforts into a new frontier, especially in a sponsorship effort, it can be intimidating and might not see the most success if you don’t know the audience. This can be especially true in the esports space, as sponsorship opportunities are traditionally seen as...

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06 Nov UFC Sponsorship Value and Social Analysis from UFC 244

Posted at 17:55h in Uncategorized
by Robert Lindner

UFC 244 took place last weekend, which included matchups of some of the league's top fighters. We wanted to understand which fighters matchups and audiences made up the conversation on social, and how much social value was derived from the fight.We tracked all activity around...

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31 Oct MLB Sponsors and Brands Hit It Out of the Park in the 2019 World Series

Posted at 15:11h in Uncategorized
by Robert Lindner

While they found themselves down, they never folded. From starting the season 19-31 to late-inning magic in the National League Wild Card game, it’s hard to say they weren’t a team of destiny, but nonetheless, the Washington Nationals are World Series Champions. There was surely...

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30 Oct New Features in Zoomph: Compare Against Competitor Campaigns & Benchmark Custom Audiences

Posted at 21:09h in Uncategorized
by Robert Lindner

Know What Content Works and Compare Against Your CompetitorsComparing your social campaigns against other brands, leagues, and teams is now easier than ever. View analytics from multiple campaigns to understand how your content is performing. The new side by side view enables easier benchmarking of...

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30 Oct Esports Sponsorship: Top Brands Sponsors and Teams of Worlds 2019

Posted at 18:42h in Uncategorized
by Robert Lindner

The 2019 League of Legends World Championship Quarterfinals took place last weekend, which stacked the league's top esports organizations head to head. From teams to brand sponsors, we wanted to understand who led the conversation on social.We tracked all activity around the handles, hashtags, and...

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