We are currently living in a state of being that was unexpected heading into 2020. Just a month ago, we had NBA and NHL games, the XFL just launching, all eyes shifting to the beginning of March Madness; sports fans couldn't ask for much more. Now,...
Social media is a vast place. Different platforms, different forms of content, lending its way for new discovery endlessly. But what becomes even more important in business is tracking and measuring the content. From likes to shares to impressions, there is a bunch of numbers...
The sports world is facing a new challenge that no team or sponsor had probably ever anticipated when contracts were signed: COVID-19, or Novel Coronavirus.In Italy, the epicenter of the European COVID-19 outbreak, all sporting events will be played behind closed doors through at least...
When it comes to sports sponsorships, there’s nothing worse than a sponsor that completely doesn’t fit. Whether it’s an activation that falls flat or a partner all together that just doesn’t align with fan interests. At best it’s a total waste of a partnership and...
Think of the last sporting event you attended. It was probably at a sponsored-name stadium; there were brand logos plastered across the concourse and around the playing field; brands are everywhere in sports. For many years, sports sponsorships have been the driving force of revenue...
As many sports fans know by now, the XFL has kicked-off for the 2020 season. In attempt to be an off-season supplement for the NFL, the XFL is taking its shot with revised rules and tactics. But this isn’t new, as in 2019, the Alliance...
Header photo by Ajay Suresh on Flicker Wait no longer football fans, the Super Bowl may have ended only a week ago, but the wait is over. Football is back. That’s right, as one season ends, another is just starting, as it’s now the XFL’s turn. The league's inaugural...
1.Sports Business Daily Founded in 1994, Sports Business Daily has been a sports executive’s daily stop for cutting edge industry news. Following major publications to surface the industry's most innovative and trending news, SBJ Daily has solidified itself as the hub for sports business executives.2. Front...
The 2020 MLB season is now within reach, at less than two months away. Hot summer days and nights, the sound of a ball hitting the bat, the smell of hot dogs. And beer. And celebratory "baths". And maybe hard seltzer in 2020? Using the...
Last weekend, the Call of Duty League kicked off for the 2020 season, streaming through Youtube Gaming. The league, teams, influencers, and even media had a major lift for the league, by leveraging their social channels. The elite-level gameplay and highly engaging content was able...