Zoomph + Angel City FCJune 07, 2021
Reston, VA: Zoomph is excited to announce that LA’s professional women’s soccer team, Angel City Football Club, has engaged the company to provide social audience intelligence and sponsorship measurement and evaluation for the club.
One of the country’s most exciting new professional teams, Angel City has already reshaped expectations, thinking and acting differently about ownership, ticketing, partnerships, and community collaboration. Zoomph will provide ACFC with valuable data on purpose-driven insights into ACFC’s fanbase, potential partners, their unique ownership group, and much more.
Through this partnership, ACFC is empowered to create engaging and significant partner campaigns for their clients, through the Zoomph platform. Angel City has already penned deals with purpose-driven brands like DoorDash, Birdies, and Sprouts Farmers Markets. Angel City FC made history, signing DoorDash as one of the most lucrative jersey sponsorships in US pro soccer history. In their commitment to positive impacts, they have partnered with Nike to donate a Nike Sports Bra to young girls in need for each seat deposit placed for their inaugural season.
“There hasn’t been a team that has created this much hype before setting foot on the field and rightfully so, Angel City FC has been flawless with every step they have made in building a community-driven by the purpose-based partnerships that are quickly becoming replicated across sports. Their influential ownership and their immediate impact on the Los Angeles community are not only making the case for women’s sports but sending a clear message that you can do well while doing good. We’re bullish on the future of women’s sports as a whole and we continue to utilize the data and our platform to support the case for investing in and growing women’s sport.” said Amir Zonozi, president & co-founder of Zoomph.
Angel City has already begun to use this data to effectively support their community-driven goals, broaden their partnerships and strengthen their relationship with the growing NWSL community.
“In Los Angeles alone there are so many different communities, and it is invaluable to know where we are lacking in engagement, and where we are doing well. Really right now, we are figuring out who our audience is, who we are looking to reach, and how we can do that and implement it in a way that is the most strategic, but steeped in the data and insights that Zoomph provides,” said Kayla Green, Head of Marketing advisor at Angel City Football Club.
“We’ve taken a fan-first approach to our marketing efforts and with that comes the need for tools that help us see the value in our audiences,” “We have high ambition to bring forward new success indicators that evaluate our impact and purpose in the community. This is difficult to do with today’s social reporting tools – when we met with Zoomph we knew we’d have a partner who could help us achieve this level of understanding. We couldn’t be more excited to partner with this platform to bring about new insights to our partners and key stakeholders.”
About Zoomph: Zoomph specializes in esports and sports analytics while providing best-in-class, AI-based insights to help teams, leagues, and brands better understand their social media audiences and help measure the impact of their brand partnerships.