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27 Sep TAYLOR SWIFT’S SURPRISE APPEARANCE SPARKS SOCIAL MEDIA GROWTH FOR THE NFL

Posted at 16:31h in Data & Insights, Pop Culture
by Kenzie Matevia

Taylor Swift's surprise appearance at the Kansas City Chiefs game on Sunday sent shockwaves of excitement across the world. The singer showed up to support football superstar, Travis Kelce, turning the game into a must-follow event. The impact of her appearance echoed across social media...

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13 Sep Call Her Coco Gauff: The US Open Launches New Face of American Tennis

Posted at 20:53h in Data & Insights
by Abby Piper

The new face of American tennis is here, and her name is Coco Gauff. With her first singles major win at the 2023 US Open, the 19-year-old tennis phenom became the star of the tournament and a star, period. Gauff has been making waves since she...

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21 Aug NBA Summer League: Top Brands & Teams on Social Media

Posted at 20:43h in Data & Insights
by Adelaide Gilley

For a few weeks every summer NBA teams briefly get back into action for summer pre-season play. This year that included the California Classic, Salt Lake City Summer League and NBA 2K Summer League. These games give teams a unique off-season opportunity to showcase young...

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31 Jul Beyond the Logo: Unveiling the Untold Value of Air Jordan’s UNC Partnership

Posted at 11:48h in Data & Insights
by Christie Chen

Lucrative sponsorship deals have consistently served as a driving force behind the success and wealth of the sports world for both teams and athletes. One of the most renowned collaborations in college athletics is the partnership between NBA superstar Michael Jordan's iconic Air Jordan brand...

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13 Jul Immaculate Grid Has Taken Over The Baseball World on Twitter

Posted at 14:42h in Data & Insights
by Robert Lindner

If you're a baseball fan, odds are you've been playing Immaculate Grid, the latest daily matrix trivia game testing the depths of fans' historical knowledge of players and stats. Launched on April 4 by Brian Minter, a software engineer from Atlanta, Georgia, the game now...

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09 Jun Messi, Miami and MLS: Lionel Messi’s Instant Impact on Inter Miami CF Social Media

Posted at 20:48h in Data & Insights
by Abby Piper

In an absolutely massive move for American soccer, MLS and football globally, Major League Soccer team Inter Miami CF just landed Lionel Messi.  Amidst rumors of where Leo Messi would finish his career, America was mentioned as a potential landing spot, but with a huge monetary offer...

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01 Jun Big Face Gets Bigger: How Jimmy Butler Promotes His Brand

Posted at 14:35h in Data & Insights
by Abby Piper

It’s 2023 and Jimmy Butler is once again a major star of the NBA Playoffs. And once again, he’s capitalizing on this national attention to build not only his personal brand, but Big Face Brand too.In case you missed it, Big Face Brand is Jimmy...

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Photo by Pardeep Bhakar on Unsplash

08 May Beyond Derby Day: A Dive into the 149th Kentucky Derby on Social Media

Posted at 13:26h in Data & Insights
by Robert Lindner

This past weekend, the horse racing world shifted to Louisville, KY for the 149th running of the Kentucky Derby at Churchill Downs. One of the greatest spectacles on the entire sports calendar all year, the first leg of the horse racing’s “Triple Crown” always brings...

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07 Apr Protected: How WWE Positioned Major Success for Partners at WrestleMania 39

Posted at 11:59h in Client Spotlight, Data & Insights
by Robert Lindner

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30 Mar How MLB Sponsors Are Activating On Opening Day

Posted at 15:41h in Data & Insights
by Geoff Blosat

Happy Opening Day! The 2023 MLB Season has finally arrived following an offseason of record-breaking deals and one of the most exciting World Baseball Classics EVER. This season also brings a lot of eyes to the new rules being implemented, including the new pitch clock, the...

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