Let’s talk mascots. A staple of the game day experience, a quintessential photo op, and sometimes things that might incite nightmares (looking at you Gritty). But what do mascots do when they can no longer be part of the game day experience? They take to...
We’ve reached a point during the pandemic where some sporting events and leagues have been able to bring back their events without fans. That list includes: PBR, UFC, golf charity events and now, NASCAR. On Sunday, drivers started their engines for the first time in...
With the current state of sports, fans are at an all time high for consuming live content. The sports community feels the need, the need for live content. And on Saturday, May 9th, UFC gave the people what they wanted with UFC 249. Read on...
With the first football-related event since the NFL Combine and the Super Bowl, and also one of the first traditional events in sports that we've had during the COVID-19 pandemic, fans were more than ready Thursday night for the 2020 NFL Draft. Top picking teams...
With the current landscape of sports, leagues and teams are exploring anyway to continue engagement with fans and provide positivity, light, and escape in the lives of sports fans. The first team to spark the idea was the Phoenix Suns, who had two gamers square...
Sports are an escape for people after a long day at work, they ignite a feeling that is hard to put into words and bring people all over the world together, especially during dark times. But, as we all know, some things are more significant...
We are currently living in a state of being that was unexpected heading into 2020. Just a month ago, we had NBA and NHL games, the XFL just launching, all eyes shifting to the beginning of March Madness; sports fans couldn't ask for much more. Now,...
Social media is a vast place. Different platforms, different forms of content, lending its way for new discovery endlessly. But what becomes even more important in business is tracking and measuring the content. From likes to shares to impressions, there is a bunch of numbers...
The sports world is facing a new challenge that no team or sponsor had probably ever anticipated when contracts were signed: COVID-19, or Novel Coronavirus.In Italy, the epicenter of the European COVID-19 outbreak, all sporting events will be played behind closed doors through at least...
When it comes to sports sponsorships, there’s nothing worse than a sponsor that completely doesn’t fit. Whether it’s an activation that falls flat or a partner all together that just doesn’t align with fan interests. At best it’s a total waste of a partnership and...
