In the fast-paced world of social media analytics, having the right tools is crucial for driving results and staying ahead of the competition. CrowdTangle has long been recognized as an industry tool for tracking content across social media platforms, however Meta recently shut down CrowdTangle,...
Reston, VA - Zoomph is thrilled to announce the release of the new and improved Zoomph Broadcast, an updated dashboard and reporting tool for analyzing sports viewership and partnerships. Zoomph is taking broadcast measurement to the next level with industry-leading speed and accuracy, giving customers...
“Just make it go viral.” Chances are if you work in sports marketing, particularly as a social media manager, you’ve heard those five words more than once. The goal is always to go viral, but as we all know, it’s not as easy as it...
This year's Women's March Madness tournament was one for the record books, literally. Hype around star players and powerhouse programs combined with increased media exposure led to huge numbers for the tournament on TV and social media.Zoomph analyzed viewership for every single game and social...
The first weekend of March Madness brought thrilling games and upsets, creating unforgettable moments both inside arenas and on social media.The Women's March Madness has been dominating social media with big names and even bigger moments all year and in the opening rounds, engaging fans...
After a very successful 1st football season for the New Heights podcast finished with hosts Jason and Travis Kelce going head-to-head in the Super Bowl, the brothers' podcast had an even bigger ascent during the 2023/24 NFL season. How did the Kelce brothers top the...
This offseason, all 14 NWSL teams and Nike launched new home and away jerseys for the 2024 National Women's Soccer League season. On February 27th,Teams revealed their new jerseys on social media, getting an instant reaction from fans. Combining all team and NWSL uniform content that day,...
This season the Kansas City Chiefs gained a new fan, Taylor Swift, and the NFL immediately felt the impact. Taylor Swift’s attendance at games not only correlated with boosted viewership (particularly with the female audience), but also led to an influx of interest in the...
Sports teams and brands are always looking for ways to boost efficiency in the digital realm. One new technology feature that has transformed the ability to measure brand reporting is Optical Character Recognition (OCR). OCR helps leagues to collaborate with teams to generate and promote...
In today's market landscape, understanding consumers has never been so crucial for businesses aiming to thrive amongst competitors. Consumer insights serve as the foundation for effective marketing strategies, empowering businesses to tailor their approaches and messages to resonate with their target audiences. Accessing and effectively...