Across in-venue advertising, social media, and broadcast, companies are spending more than ever on sports to increase the visibility of their brands. According to KORE in PR Newswire, in 2022, sports-related sponsorship spending increased by +12% for the year. Sports provide the perfect platform for...
Recapping 2023 on sports social media, we took a look back at the major North American sports and motorsports teams to see which social media posts performed best last year. Evaluating the top pieces of content for these leagues gives a snapshot of the kind of...
The National Basketball Association has ventured into an unknown territory with the introduction of the NBA In-Season tournament, also known as the NBA Cup. This multi-stage competition is set to revolutionize mid-season basketball, promising an exhilarating experience for fans and players. Ideated as a mid-season format...
Staying up-to-date with the latest trends and engaging content on social media is essential. Zoomph continues to track these performances for the most compelling stories and data. Let's dive into the recap of noteworthy events from December 1 -4! MLB Season Social Value The 2023 MLB...
From NFL showdowns to college football rivalries and volleyball celebrations, the digital arena was filled with excitement. Zoomph provided fascinating insight into the fan engagement over the weekend. If you missed it on our socials, here are the top highlights from November 27 - 29! NFL...
In the ever-evolving world of social media, Zoomph has once again captured the greatest social media moments from November 20 - 22. From Snoop Dogg's clever collaboration with Solo Stove to the excitement at the Las Vegas Grand Prix, here's a rundown of the highlights...
From college football powerhouses to basketball competition and tournaments across all levels, Zoomph unveiled the top social media moments from November 9 - 14. If you missed it on our social media channels, here are the highlights! Week 11: College Football Social Rankings While Georgia Football...
In the whirlwind of sports and social media, November 3 - 6 saw lots of attention from fans across digital platforms. Here are Zoomph's top highlights from our social media! Sports Equinox Phenomenon Monday, October 30 marked a rare "Sports Equinox" in the U.S. with all...
As the sports world continues to deliver thrilling moments, including the year's first and only "sports equinox", Zoomph continues to capture the insights on social media. Let's dive into the top moments from October 27 -31! College Football Playoff Rankings Released. The highly anticipated College Football Playoff...
In a groundbreaking announcement, SKIMS, the iconic shape-wear and loungewear brand founded by Kim Kardashian, has entered into the world of men's fashion. SKIMS Mens launched in partnership with three professional athletes, and since then SKIMS has announced its partnership with the NBA, WNBA and...