The Mariners and T-Mobile struck a 25-year naming-rights partnership to rebrand the former Safeco Field as T-Mobile Park. The company paid 87.5 Million for the field naming rights and after months of work, the park’s Grand Opening took place on March 28. With the sponsorship...
Happy Spring! Can you believe we’re already in the second quarter of the year? Time flies when you're busy, which is just how we like it at Zoomph.To kickoff the quarter, we’ve launched a few amazing updates.Instagram Business DiscoveryWe’ve added a new capability to collect...
It’s that time of year again! March Madness is back and the bracket frenzy has already begun. With brackets opening on March 17th, we tracked the conversation around the NCAA March Madness official Bracket Challenge starting at the beginning of that weekend. This year’s bracket...
Captain Marvel debuted this weekend with $455 million in worldwide ticket sales, including $153 million in North America, according to The Hollywood Reporter. This is Marvel and Disney's first collaboration on a female-led flick, so naturally many brands are looking for partnership opportunities to enhance...
On February 28th, Twitter announced that whenever you tweeted certain hashtags surrounding the show Game Of Thrones, emojis would accompany them in your post. The popular show is about to launch its eighth and final season on HBO and fan excitement is at an all-time high.https://twitter.com/TwitterTV/status/1101133451288285186The central point of...
Taking a peek into the Audience that spun Spiderman: Into the Spiderverse to Oscar fame. Let’s be honest, we are all Marvel fans (guilty pleasures included). When Robert Downey Jr donned that Iron Man suit we were gleefully happy, and then adding the likes of Captain...
The MIT Sloan Conference is one of the top sports analytics conferences and attended by some of the most innovative organizations and people in the industry. We thought it’d be interesting to take a deeper look at the social conversation around the event, as well...
Last Weekend, the NBA was on full display during the 2019 All Star Game. And with the continued rise in popularity with players combined with the growth of #NBATwitter, the social chatter around the games and competitions was a site to see for those in and out of Charlotte.The players...
Often considered the “Super Bowl of NASCAR,” the Daytona 500 brings both casual and die-hard racing fans together, both on TV and online.With the start of the new season and this being one of many events Daytona International Speedway needs to balance over the weekend, car sponsors,...
While many brands run promotions and campaigns for Valentine's day, Planters took a unique approach of using a mixture of content, live engagement, and surprise & delight to attract attention from the audience they aimed to attract.Social SummaryWe analyzed the Planters Valentine's Day campaign using...
