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10 Mar The Impact Of Netflix’s Full Swing On Golfer Social Media Followings

Posted at 17:03h in Data & Insights
by Abby Piper

The Netflix sports docuseries just keep coming. The latest rendition: Full Swing. Full Swing followed several professional golfers during what turned out to be a very dramatic season of golf. The newest Box To Box Films production dropped on Netflix February 15th and featured some of...

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28 Feb MLS Annual Kit Releases Signal a New Era: Primary vs. Secondary replaced with Extraordinary

Posted at 14:43h in Data & Insights
by Scott Lewis

As a prelude to the start of a new season, MLS teams have again upheld the tradition of releasing a new kit. Whereas past kit introductions were denoted as “Primary” or “Secondary” though, this season’s kits have supplanted those designations with “Extraordinary.”   Extraordinary in design. Extraordinary in...

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28 Feb NBA Brands Score a Slam Dunk in the All-Star Weekend

Posted at 14:30h in Data & Insights
by Vicky Castro

All-Star Weekend brought out the best in the veteran players and the up-and-coming players. It also brought out the best for brands. Brands sponsoring some of the All-Star events achieved high brand value and those that didn’t directly sponsor an event still received solid brand...

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27 Feb A Show On Social: 2023 Formula 1 Livery Launches

Posted at 16:03h in Data & Insights
by Abby Piper

With the start of the jam-packed 24-race Formula 1 season a few weeks away, and the premiere of the 5th season of “Drive to Survive” even sooner, all ten Formula 1 teams have now debuted their new liveries.  THE 2023 GRID IS COMPLETE! ✅Bring on the...

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27 Feb Which MLB Teams Stayed Connected With Fans During The Offseason

Posted at 15:52h in Data & Insights
by Robert Lindner

It’s that time of year when pitchers and catchers begin reporting to camp and your Twitter feed becomes an influx of baseball videos. That’s right, Spring Training 2023 is here and we couldn’t be more excited! This offseason was flooded with news following the Houston Astros...

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06 Feb The Break Point Boost: Netflix’s New Documentary’s Effect On Social

Posted at 16:26h in Data & Insights
by Abby Piper

How do you get people who don’t care about tennis to care about tennis? A Netflix docuseries might do the trick. After all, it’s worked before. And so "Break Point," a behind-the-scenes documentary about professional tennis, was born. Hoping to duplicate the “Drive to Survive" effect that...

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06 Jan All You Need To Know About Twitter’s New Views Metrics

Posted at 16:47h in Data & Insights
by Robert Lindner

By now, you’ve probably noticed that a new number is being shown underneath Tweets now with Likes and Retweets. In December, Twitter released a new public metric to all stats, the new metric being Tweet View Count. In the past, View Counts have been publicly...

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28 Oct Social Preview of the 2022 MLS Playoffs Semi-Finals

Posted at 13:44h in Data & Insights
by Robert Lindner

Image Source: Vienna ReyesThis upcoming weekend, the two teams that will be playing for the MLS Cup will be decided in the MLS Cup Playoff semi-final round. First on Sunday, in just their second season of play, Austin FC will travel to Banc of California...

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04 Oct What Brands Should Crocs Collab With? A Zoomph Investigation

Posted at 19:47h in Data & Insights
by Robert Lindner

In the past year, Crocs have made a big return, with Gen-Z'ers making them an everyday shoe choice and fashion statement. Crocs are known for their abundance of colors, patterns, and Jibbitz, letting Croc-wearers loudly express their personalities on their feet.Along with their solid color choice, Crocs...

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30 Sep Angel City FC Creates Value With Purpose In 1st Year

Posted at 19:12h in Data & Insights
by Abby Piper

Purpose drives value. Angel City FC is proof.  In their first year, Angel City FC has gone above and beyond typical expectations of a new sports franchise, women’s or otherwise. People paying attention to the growth of the NWSL and Angel City’s build-up to 2022 shouldn’t...

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