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13 Jul Immaculate Grid Has Taken Over The Baseball World on Twitter

Posted at 14:42h in Data & Insights
by Robert Lindner

If you're a baseball fan, odds are you've been playing Immaculate Grid, the latest daily matrix trivia game testing the depths of fans' historical knowledge of players and stats. Launched on April 4 by Brian Minter, a software engineer from Atlanta, Georgia, the game now...

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09 Jun Messi, Miami and MLS: Lionel Messi’s Instant Impact on Inter Miami CF Social Media

Posted at 20:48h in Data & Insights
by Abby Piper

In an absolutely massive move for American soccer, MLS and football globally, Major League Soccer team Inter Miami CF just landed Lionel Messi.  Amidst rumors of where Leo Messi would finish his career, America was mentioned as a potential landing spot, but with a huge monetary offer...

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01 Jun Big Face Gets Bigger: How Jimmy Butler Promotes His Brand

Posted at 14:35h in Data & Insights
by Abby Piper

It’s 2023 and Jimmy Butler is once again a major star of the NBA Playoffs. And once again, he’s capitalizing on this national attention to build not only his personal brand, but Big Face Brand too.In case you missed it, Big Face Brand is Jimmy...

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Photo by Pardeep Bhakar on Unsplash

08 May Beyond Derby Day: A Dive into the 149th Kentucky Derby on Social Media

Posted at 13:26h in Data & Insights
by Robert Lindner

This past weekend, the horse racing world shifted to Louisville, KY for the 149th running of the Kentucky Derby at Churchill Downs. One of the greatest spectacles on the entire sports calendar all year, the first leg of the horse racing’s “Triple Crown” always brings...

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07 Apr Protected: How WWE Positioned Major Success for Partners at WrestleMania 39

Posted at 11:59h in Client Spotlight, Data & Insights
by Robert Lindner

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30 Mar How MLB Sponsors Are Activating On Opening Day

Posted at 15:41h in Data & Insights
by Geoff Blosat

Happy Opening Day! The 2023 MLB Season has finally arrived following an offseason of record-breaking deals and one of the most exciting World Baseball Classics EVER. This season also brings a lot of eyes to the new rules being implemented, including the new pitch clock, the...

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10 Mar The Impact Of Netflix’s Full Swing On Golfer Social Media Followings

Posted at 17:03h in Data & Insights
by Abby Piper

The Netflix sports docuseries just keep coming. The latest rendition: Full Swing. Full Swing followed several professional golfers during what turned out to be a very dramatic season of golf. The newest Box To Box Films production dropped on Netflix February 15th and featured some of...

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28 Feb MLS Annual Kit Releases Signal a New Era: Primary vs. Secondary replaced with Extraordinary

Posted at 14:43h in Data & Insights
by Scott Lewis

As a prelude to the start of a new season, MLS teams have again upheld the tradition of releasing a new kit. Whereas past kit introductions were denoted as “Primary” or “Secondary” though, this season’s kits have supplanted those designations with “Extraordinary.”   Extraordinary in design. Extraordinary in...

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28 Feb NBA Brands Score a Slam Dunk in the All-Star Weekend

Posted at 14:30h in Data & Insights
by Vicky Castro

All-Star Weekend brought out the best in the veteran players and the up-and-coming players. It also brought out the best for brands. Brands sponsoring some of the All-Star events achieved high brand value and those that didn’t directly sponsor an event still received solid brand...

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27 Feb A Show On Social: 2023 Formula 1 Livery Launches

Posted at 16:03h in Data & Insights
by Abby Piper

With the start of the jam-packed 24-race Formula 1 season a few weeks away, and the premiere of the 5th season of “Drive to Survive” even sooner, all ten Formula 1 teams have now debuted their new liveries.  THE 2023 GRID IS COMPLETE! ✅Bring on the...

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