All-Star Weekend brought out the best in the veteran players and the up-and-coming players. It also brought out the best for brands. Brands sponsoring some of the All-Star events achieved high brand value and those that didn’t directly sponsor an event still received solid brand...
With the start of the jam-packed 24-race Formula 1 season a few weeks away, and the premiere of the 5th season of “Drive to Survive” even sooner, all ten Formula 1 teams have now debuted their new liveries. THE 2023 GRID IS COMPLETE! ✅Bring on the...
It’s that time of year when pitchers and catchers begin reporting to camp and your Twitter feed becomes an influx of baseball videos. That’s right, Spring Training 2023 is here and we couldn’t be more excited! This offseason was flooded with news following the Houston Astros...
How do you get people who don’t care about tennis to care about tennis? A Netflix docuseries might do the trick. After all, it’s worked before. And so "Break Point," a behind-the-scenes documentary about professional tennis, was born. Hoping to duplicate the “Drive to Survive" effect that...
By now, you’ve probably noticed that a new number is being shown underneath Tweets now with Likes and Retweets. In December, Twitter released a new public metric to all stats, the new metric being Tweet View Count. In the past, View Counts have been publicly...
Image Source: Vienna ReyesThis upcoming weekend, the two teams that will be playing for the MLS Cup will be decided in the MLS Cup Playoff semi-final round. First on Sunday, in just their second season of play, Austin FC will travel to Banc of California...
In the past year, Crocs have made a big return, with Gen-Z'ers making them an everyday shoe choice and fashion statement. Crocs are known for their abundance of colors, patterns, and Jibbitz, letting Croc-wearers loudly express their personalities on their feet.Along with their solid color choice, Crocs...
Purpose drives value. Angel City FC is proof. In their first year, Angel City FC has gone above and beyond typical expectations of a new sports franchise, women’s or otherwise. People paying attention to the growth of the NWSL and Angel City’s build-up to 2022 shouldn’t...
GOAT debates are always alive and well on social media, but there doesn't seem to be much to debate when it comes to Serena Williams. 23 singles Grand Slams. 1 Olympic Gold Medal. 73 career singles titles. 14 doubles Grand Slams. 2 mixed doubles Grand Slams…and...
Reston, VA: Zoomph is excited to welcome the New York Giants as their newest NFL customer. Through the partnership with Zoomph, the Giants will utilize the platform to monetize their social activity and partnerships, measure their social campaigns, and analyze their audience to prospect new sponsorship...
