For the first time since 2019, Formula 1 returned to the land down under for the Australian Grand Prix. Now on the third race of the year, teams, fans and drivers are settling in for the season. As for us, each race means more social...
Back-to-back Formula 1 races to kick off 2022 - how lucky are we? While it'd be tough to beat all the drama of Bahrain, the Saudi Arabian Grand Prix still delivered an exciting weekend of F1 racing, and our analyst Geoffrey Blosat did some...
The NCAA women’s March Madness tournament has arrived, with equitable branding, an expanded bracket and all the on-court drama fans have always loved. Feels good to refer to the women’s tournament as March Madness too, doesn't it? Last September, the NCAA (rightfully) announced they’d be giving the...
After last year's dramatic finish, grand reveals of new liveries, weeks of pre-season testing and a soap-operatic new season of "Drive To Survive", Formula 1 fans were ready for the kickoff of the 2022 season at the Bahrain Grand Prix. A new season means new...
The recent boom of cryptocurrency has translated into a new industry for sport sponsorship opportunities. While the NBA has already tapped into this market (Hello, crypto.com Arena), NFL teams have yet to completely dive in. That’s not necessarily by choice, though. With the meteoric rise...
With 2022 just around the corner, Zoomph figured it’s time to reflect…on big social moments that is. We took a look at each major league to find their most viral post based on impressions. MLB: Field of Dreams Intro Video Impressions: 36,175,281 Engagements: 376,490 Engagement Rate: 1.04% Social Value: $1,037,498 MLB’s...
