Jersey sponsors are prominent across international soccer, the NWSL, WNBA, NBA, MLB and NHL, but the NHL also has helmet sponsors, an additional on-uniform partnership opportunity.The NHL allowed teams to sell helmet sponsorships for the shortened 2020/21 COVID season to generate extra revenue. Like jersey patches,...
In the fast-paced world of social media analytics, having the right tools is crucial for driving results and staying ahead of the competition. CrowdTangle has long been recognized as an industry tool for tracking content across social media platforms, however Meta recently shut down CrowdTangle,...
Reston, VA - Zoomph is thrilled to announce the release of the new and improved Zoomph Broadcast, an updated dashboard and reporting tool for analyzing sports viewership and partnerships. Zoomph is taking broadcast measurement to the next level with industry-leading speed and accuracy, giving customers...
After a very successful 1st football season for the New Heights podcast finished with hosts Jason and Travis Kelce going head-to-head in the Super Bowl, the brothers' podcast had an even bigger ascent during the 2023/24 NFL season. How did the Kelce brothers top the...
This offseason, all 14 NWSL teams and Nike launched new home and away jerseys for the 2024 National Women's Soccer League season. On February 27th,Teams revealed their new jerseys on social media, getting an instant reaction from fans. Combining all team and NWSL uniform content that day,...
This season the Kansas City Chiefs gained a new fan, Taylor Swift, and the NFL immediately felt the impact. Taylor Swift’s attendance at games not only correlated with boosted viewership (particularly with the female audience), but also led to an influx of interest in the...
Going into 2024 the sports business world is not slowing down. With changes in distribution, social media, marketing and more happing fast, the sports has to keep up. To stay on top of the ever-changing sports business landscape, pros from teams, leagues, media, tech, brands...
Recapping 2023 on sports social media, we took a look back at the major North American sports and motorsports teams to see which social media posts performed best last year. Evaluating the top pieces of content for these leagues gives a snapshot of the kind of...
The new face of American tennis is here, and her name is Coco Gauff. With her first singles major win at the 2023 US Open, the 19-year-old tennis phenom became the star of the tournament and a star, period. Gauff has been making waves since she...
In an absolutely massive move for American soccer, MLS and football globally, Major League Soccer team Inter Miami CF just landed Lionel Messi. Amidst rumors of where Leo Messi would finish his career, America was mentioned as a potential landing spot, but with a huge monetary offer...
