In the world of sports, entertainment, and live events, broadcast measurement is critical for understanding audience engagement, optimizing sponsorships, and driving revenue. As the industry evolves, brands and event organizers are looking for effective ways to track the performance of their sponsorships and branded content...
It was schedule release day for the WNBA this past Monday, and as it has become a staple across all other North American professional sports leagues, the WNBA and its teams went all in.From embracing communities to popular TV skits and more, we were treated...
2025 is set to be another big year of growth and innovation in the sports business world. Media distribution, technology, fan engagement, sponsorship, and social media are all quickly evolving, and to stay on top of the ever-changing sports business landscape, professionals across teams, leagues,...
Reston, VA - Zoomph is excited to welcome Dan LaTorraca as the company’s new Director of Marketing, effective Friday, November 1, 2024.Dan joins Zoomph after spending the past 14 years building and cementing his footprint in the sports business industry, serving multiple roles between the...
The NBA was the first of the major four North American men's leagues to follow the lead of international football and American soccer and add sponsors to their jerseys. Since the 2017-2018 season, a majority of teams have had a brand logo on the upper...
Jersey sponsors are prominent across international soccer, the NWSL, WNBA, NBA, MLB and NHL, but the NHL also has helmet sticker sponsors, an additional on-uniform sponsorship opportunity. The NHL allowed teams to sell helmet sponsorships in 2021, a year before they allowed jersey partners. Like jersey patches,...
On-uniform sponsorship has continued to grow, migrating from international football to most major North American sports league, including the NHL. Starting in 2021, the NHL allowed teams to sell helmet sponsorships, and shortly after in 2022, teams were able to take the ice with jersey...
When you hear the name Simone Biles a few things come to mind. Olympian. Gold medalist. Gymnast. Mental health advocate. Most importantly, Simone has used her stage/floor in the gym and on social media to illustrate the Power of She. Simone Biles Builds Authentic Alignment With...
In the fast-paced world of social media analytics, having the right tools is crucial for driving results and staying ahead of the competition. CrowdTangle has long been recognized as an industry tool for tracking content across social media platforms, however Meta recently shut down CrowdTangle,...
Reston, VA - Zoomph is thrilled to announce the release of the new and improved Zoomph Broadcast, an updated dashboard and reporting tool for analyzing sports viewership and partnerships. Zoomph is taking broadcast measurement to the next level with industry-leading speed and accuracy, giving customers...