After a very successful 1st football season for the New Heights podcast finished with hosts Jason and Travis Kelce going head-to-head in the Super Bowl, the brothers' podcast had an even bigger ascent during the 2023/24 NFL season. How did the Kelce brothers top the...
This offseason, all 14 NWSL teams and Nike launched new home and away jerseys for the 2024 National Women's Soccer League season. On February 27th,Teams revealed their new jerseys on social media, getting an instant reaction from fans. Combining all team and NWSL uniform content that day,...
Februrary 21 to March 6 witnessed many thrilling showdowns, announcements, and significant social media moments. If you missed it on our socials, here are the top highlights! NHL's Outdoor Experience The NHL's outdoor games have always been a hit, this season was no exception. The recent OT...
This season the Kansas City Chiefs gained a new fan, Taylor Swift, and the NFL immediately felt the impact. Taylor Swift’s attendance at games not only correlated with boosted viewership (particularly with the female audience), but also led to an influx of interest in the...
Sports teams and brands are always looking for ways to boost efficiency in the digital realm. One new technology feature that has transformed the ability to measure brand reporting is Optical Character Recognition (OCR). OCR helps leagues to collaborate with teams to generate and promote...
Mid-February brought tons of excitement on and off the field. From the Super Bowl to the MLB All-Star Game, February 10 - 20 was packed with social media highlights that captured the attention of millions. Zoomph captured these insights, revealing the magnitude of these moments...
In today's market landscape, understanding consumers has never been so crucial for businesses aiming to thrive amongst competitors. Consumer insights serve as the foundation for effective marketing strategies, empowering businesses to tailor their approaches and messages to resonate with their target audiences. Accessing and effectively...
At Zoomph, we live and breathe to be the smarter way to measure partnerships. Measuring the impact partnerships have with sports teams, athletes, brands, and beyond is what we do best. However, how we do that is not always clear to those unfamiliar with social...
From major events, player announcements, and groundbreaking moments, social media plays a big role in capturing the excitement by fans. If you missed it on our social media, here are the highlights from January 31 - February 6, captured by Zoomph! Jannik Sinner's Instagram Grand Slam...
In the development and advancement of sports media and sponsorship, new technology is reshaping the way brands engage and understand their performance. One of the most important aspects of this is recognizing how well your brand is doing in correlation with other competitors. Social media...