The final eight are set now, as the latest round of cuts in the 2019 NASCAR Playoffs have been made. This past weekend, the circuit went to Kansas for the Hollywood Casino 400, where Denny Hamlin took home the victory, and a spot into the...
The NFL season is off to a hot start, and while teams are evaluating their performance on the field, it's important for content producers to evaluate how things are going off of it, both from teams and from brands looking to get involved in the...
This past weekend saw the conclusion of the final grand slam tournament of the 2019 tennis season. Congratulations to rising star Bianca Andreescu and absolute legend Rafael Nadal on their respective singles championships! However, they were not the only winners at the 2019 U.S. Open.New...
The Camping World Kickoff took place this past weekend, marking the official start to the 2019 college football season. With an exciting rivalry game between University of Florida and University of Miami, we used Zoomph to track the social conversation around the event, pulling in...
This past weekend was packed full of sports, with premier events including the PGA TOUR’S BMW Championship and NASCAR race weekend at Bristol. We used the Zoomph platform to track both of these events and measure the social performance of each event. NASCAR at Bristol This weekend’s...
This past weekend Super Smash Con 2019 was held at Dulles Expo Center in Chantilly, VA, and the biggest fans and top players from around the world came to enjoy the popular Nintendo series. Super Smash Con 2019 included panels, arcade play, contests, and world...
The 2019 WNBA All-Star weekend showcased many of the talented athletes in the league. We knew the lineup of events would generate major conversation on social and utilized the Zoomph platform to track, analyze, and evaluate sponsor ROI. Using Zoomph, we tracked mentions of & posts...
As an underdog in the sports drink world, BODYARMOR has continued to work to increase awareness of its brand, through a number of social campaigns and event and athlete sponsorships. Most recently, BODYARMOR announced their sponsorship of the US Women’s Co-Captain and cultural icon, Megan Rapinoe....
Kicking off on Sunday, July 7th with the SiriusXM Futures Game and capping off with the 2019 MLB All-Star Game on Tuesday, July 9, the annual mid-summer classic has come and gone for the MLB. Seeing tons of excitement on the field throughout the week,...
The 2019 FIFA World Cup has topped headlines for the past month, as teams from across the world competed at the highest level. This year, there’s been an increased focus on the tremendous athletes battling it out in the Women’s World Cup, and the powerful...