As one of the biggest professional tennis events of the year, millions tuned in over the last week to watch the French Open. Knowing it’d make an impact on social, we tracked mentions of & posts from the Roland-Garros official Twitter account, as well as hashtags and keywords...
Fortnite has continued to have immense popularity in the gaming industry and continued to find unique ways to deliver exciting updates to fans. The online video game developed by Epic Games has had a number of collaborations that have proven to be huge successes for...
As one of the biggest golf tournaments of the year, millions tuned in over the last week to watch the PGA Championship. Knowing it’d make an impact on social, we tracked mentions of & posts from the PGA Championship official twitter account, as well as...
Mother’s Day posts filled feeds across social yesterday and for fans of the MLB it was no different. We tracked hashtags and other related terms surrounding #MothersDay from 5/10-5/13 to better understand the conversation on social. Here are some insights we discovered. Social Summary Over 324.8 thousand...
As one of the most talked about sports events of the year, millions tuned in Saturday to watch the 145th Kentucky Derby. Knowing it’d make an impact on social, we tracked mentions of & posts from the Kentucky Derby official twitter account, as well as...
With the first football-related excitement since the conclusion of the NFL season, the NFL draft marked the first opportunity for all football fans to start rooting for their teams once again. As the final draft picks were announced, we were excited to take a look...
With the NFL Draft this week, we wanted to do a deep dive on the audiences of the NFL’s top draft picks to better understand what unique affinities exist between individual players and brands. These insights are created based on evaluating the top followed brands,...
Tiger Woods y’all! At this point you’ve probably heard, Tiger Woods staged a historic comeback, winning his 5th Masters, but he was not the only winner in Augusta Georgia. Before the first golfers hit the green on April 11th, we started tracking social conversation around...
With the start of the new season, MLB’s Opening Day was a big day for the league and on social media. With fans excited for a new season of Baseball, Brands and Advertisers saw an opportunity with many brands partnering with the league, individual teams,...
The Mariners and T-Mobile struck a 25-year naming-rights partnership to rebrand the former Safeco Field as T-Mobile Park. The company paid 87.5 Million for the field naming rights and after months of work, the park’s Grand Opening took place on March 28. With the sponsorship...