Blog / MLB All-Star Game Shines on Social

MLB All-Star Game Shines on Social

Kicking off on Sunday, July 7th with the SiriusXM Futures Game and capping off with the 2019 MLB All-Star Game on Tuesday, July 9, the annual mid-summer classic has come and gone for the MLB. Seeing tons of excitement on the field throughout the week, we saw a highly talented field for the Futures Game, Pete Alonso win the T-Mobile Home Run Derby and the American League outlasting the National League 4-3 in the All-Star Game.

All Star Game Social Summary

Social Summary

Over the entire All-Star Week, we saw some pretty eye-popping numbers. Over the span of 7/7-7/10, we saw a total of 272.2K people engaged on social, with 3.3 million total engagements amongst them. This equated to a total engagement value of over $3.1 million on social for the 4 days.

Home Run Derby

With records being broken all night from single round records to total derby records, the 2019 Home Run Derby was surely the talk on Twitter Monday evening. We saw a total engagement number of over 160,000 people discussing the All-Star events. Among the big winners on social during the event was none other than the title sponsor of the event, T-Mobile. Over the first three days of All-Star week, including the night of the derby, T-Mobile had generated over $2.1M in value on social. 

Although not the winner, it goes without saying that the star of the show was Toronto Blue Jays rookie sensation, Vladimir Guerrero Jr. During the timeframe of the event, our platform showed twice as much conversation around Guerrero Jr. than derby champion Pete Alonso… and Guerrero Jr. doesn’t even have a Twitter account. Most of this conversation was consumed by Guerrero Jr.’s semifinal match up vs Los Angeles Dodgers’ Joc Pederson. The two sluggers set a record for a combined 79 homers in their match-up, and the clip you see below from SportsCenter’s Twitter account generated $217K in total engagement and impression value. It goes without saying, this year’s derby was a HIT!

HRD Value

All-Star Game

All Star Game Social Summary

Using our platform, we broke the data down to focus solely on the night of the All-Star Game from 7:00pm on 7/9 to 12:00am on 7/10. During this time, we saw 1 million total avtivity on social, with 1.5 billion total impressions. This impression value totaled to $8 million in the five hours tracked. 

The top piece of content came from the MLB’s official Twitter page in the form of a video of Braves’ first basemen Freddie Freeman mic’d up during his first at-bat during the game. This tweet had a total engagement and impression value of $66.1K.

Freeman Video

Top Sponsors

Throughout the week, we evaluated total values on sponsorship involved in the event. At the top of the list was Mastercard, the presenting sponsor of the All-Star Game, who had a combined impression and engagement value of $715,844. Next was Progressive, who holds naming rights to the stadium of the host of the game, the Cleveland Indians. To round out the top 4, we saw Chevrolet and Fanatics, who had combined engagement and impression values of $374,875 and $223,158 respectively. Chevrolet was involved in the game by providing a new Silverado to All-Star Game MVP Shane Bieber.

MLB ASG Top Sponsors

For more social analytics and stories regarding all things sports and social, follow us on Twitter @zoomph or check out our website Zoomph.com.

More Articles Like This

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

UFC 249 Shines with Social Media Engagement

May 20, 2020

With the current state of sports, fans are at an all time high for consuming live content. The sports community feels the need, the need for live content. And on Saturday, May 9th, UFC gave… Read More

NFL Draft Round One Drives Success on Social Going Virtual

April 24, 2020

With the first football-related event since the NFL Combine and the Super Bowl, and also one of the first traditional events in sports that we've had during the COVID-19 pandemic, fans were more than ready… Read More

NBA 2K Players Tournament Creates Social Engagement During COVID-19 Stoppage

April 23, 2020

With the current landscape of sports, leagues and teams are exploring anyway to continue engagement with fans and provide positivity, light, and escape in the lives of sports fans. The first team to spark the… Read More

How Are Athletes Staying Socially Active During Quarantine?

April 03, 2020

Sports are an escape for people after a long day at work, they ignite a feeling that is hard to put into words and bring people all over the world together, especially during dark times.… Read More

All Posts