The Camping World Kickoff took place this past weekend, marking the official start to the 2019 college football season. With an exciting rivalry game between University of Florida and University of Miami, we used Zoomph to track the social conversation around the event, pulling in mentions and posts from both teams playing, as well as phrases and hashtags around the game.
The feed collected 9,000 posts, which generated over 485.4 million impressions on social media. Utilizing the Zoomph Impression Valuation tool, we determined that this equated to over $2.5 million. The high level of engagement within the conversation attributed to an impressive $275,100 in social engagement value. These values illustrate the major attention garnered by the game on social, which helped drive significant value for both schools, college football, and their sponsors.
A major trending topic over the weekend was Miami’s unveiling of this year’s Turnover Chain and new Touchdown Rings. Social activity showed a major spike after the team Tweeted videos of each, with conversations around the new bling generating over 101 million impressions and $591,000 in social value.
Introducing: TURNOVER CHAIN 3(05) pic.twitter.com/7zvBVUh9m7
— Canes Football (@CanesFootball) August 24, 2019
Many seemed to be excited for the return of college football. Even NFL Pro JJ Watt tweeted his sports day line-up featuring College Gameday, the Premier League, and his own NFL preseason game. The tweet received some of the highest activity of the weekend, generating over $44,000 in social value.
College Gameday on.
Premier League on.
Nice cup of coffee.
Get to play an NFL game tonight.
What a Day!
— JJ Watt (@JJWatt) August 24, 2019
Camping World, the naming rights holder of the stadium and college football kickoff game, saw a return of $22,000 in social impression value for the sponsorship.
— CampingWorldKickoff (@CWKickoff) August 23, 2019
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