Blog / FIFA Women’s World Cup on Social

FIFA Women’s World Cup on Social

The 2019 FIFA World Cup has topped headlines for the past month, as teams from across the world competed at the highest level. This year, there’s been an increased focus on the tremendous athletes battling it out in the Women’s World Cup, and the powerful conversation it’s helped create around the lack of investment in sponsorship of women’s sports.

Earlier, we took a look at the values generated for the sponsors of the US Women’s National team, and with the conclusion of the tournament, we wanted to take a look at the overall social activity and value brought to the international sponsors of the international tournament.

Social Summary

Womens world cup social media analytics

Starting on June 7th, the day of the tournament’s first match, Zoomph feeds have been tracking all tweets to and from the official FIFAWWC account, as well as the official hashtag for the tournament, #FIFAWWC. The above stats summarize the collected data following the US Women’s team victory in the tournament final on July 7th.

With over 554.9K posts collected,the tournament has been a major conversation topic on and off social media. The contenders generated an impression value of over $311.4 million and a social engagement value of over $16.5 million.

Total Activity

Social activity spiked on the final day of the tournament, with over 200K posts being shared while the US team defeated the Netherlands 2-0.

Womens world cup social media activity

Mentions & Emojis

Outside of the official FIFAWWC account, the top mentioned accounts included the @USWNT (294K), @Foxsoccer (84.9K) and @lionesses (66.3K), showing the US Women National team’s dominance on social as well as on the field.

Womens world cup social media top mentions

When taking a look at the top emoji’s used during the tournament, it was clear to see which countries were the most active on social.

Womens world cup social media audience gender

Top Sponsors

Zoomph calculated and ranked the tournament’s top commercial partners, and what they were earning from their paid sponsorships with the tournament’s support on social.

Womens world cup social media top sponsors 6

More Articles Like This

 

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

UFC 249 Shines with Social Media Engagement

May 20, 2020

With the current state of sports, fans are at an all time high for consuming live content. The sports community feels the need, the need for live content. And on Saturday, May 9th, UFC gave… Read More

NFL Draft Round One Drives Success on Social Going Virtual

April 24, 2020

With the first football-related event since the NFL Combine and the Super Bowl, and also one of the first traditional events in sports that we've had during the COVID-19 pandemic, fans were more than ready… Read More

NBA 2K Players Tournament Creates Social Engagement During COVID-19 Stoppage

April 23, 2020

With the current landscape of sports, leagues and teams are exploring anyway to continue engagement with fans and provide positivity, light, and escape in the lives of sports fans. The first team to spark the… Read More

How Are Athletes Staying Socially Active During Quarantine?

April 03, 2020

Sports are an escape for people after a long day at work, they ignite a feeling that is hard to put into words and bring people all over the world together, especially during dark times.… Read More

All Posts