Blog / Women Score for Sponsorship

Women Score for Sponsorship

Women’s sports are front and center on one of the world’s largest sporting platforms with the FIFA Women’s World Cup, and so are the sponsorship dollars from International brands looking to #DareToShine amongst the top athletes of the world.

This rise of attention in the Women’s World Cup is particularly interesting to us at Zoomph because brands have not historically been quick to invest in Women’s sports. According to the Women In Sports organization, Women’s sports sponsorship accounted for only .4% of the total sports sponsorship between 2011 and 2013.

We took this opportunity to use our patented social media sponsorship valuation tools to help provide more brands with the confidence for sponsoring women’s sports.

Social Summary

US Womens Team Social summary

Starting before the US team’s first win over Thailand on June 11th, Zoomph feeds have been tracking all tweets to and from the official USWNT account, as well as the official hashtags of the team including #USWNT and #OneNationOneTeam. The above stats summarize the collected data following their win over Spain on June 24th.

With over 124,000 posts collected after game 3, there’s no question that this team will dominate social for the next month. These athletes have already generated an impression value of over $30 million and a social engagement value of over $4.2 million.

Top Sponsors

Zoomph calculated and ranked the team’s top commercial partners, and what they were earning from their paid sponsorships with the team’s support on social.

US Womens Team Sponsors on Social 10

Budweiser

From sponsored content series to logo placement, Budweiser earned major value from their social campaigns we tracked via posts on social as well as image and video AI to detect logos across Twitter and Instagram.

Budweiser logo detection AI

We’re not just tracking the sponsorship and social activity, the Zoomph squad is equally inspired by the amazing athletes of #FIFAWWC. Tweet us to let us know if you are watching too and make sure to follow us Zoomph to keep your eye on the prize of more branded team sponsorship and valuation data.

More Articles Like This

 

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

How Sports are Turning to Digital During the COVID-19 Pandemic

March 31, 2020

We are currently living in a state of being that was unexpected heading into 2020. Just a month ago, we had NBA and NHL games, the XFL just launching, all eyes shifting to the beginning… Read More

What Social Metrics Do Sponsors Care About in 2020?

March 16, 2020

Social media is a vast place. Different platforms, different forms of content, lending its way for new discovery endlessly. But what becomes even more important in business is tracking and measuring the content. From likes… Read More

COVID-19’s Effect On Sports and How It Could Change Sponsorships

March 11, 2020

The sports world is facing a new challenge that no team or sponsor had probably ever anticipated when contracts were signed: COVID-19, or Novel Coronavirus. In Italy, the epicenter of the European COVID-19 outbreak, all… Read More

Fan Driven Partnerships – How to Use Audience Analytics to Drive Sponsorship Strategy

March 02, 2020

When it comes to sports sponsorships, there’s nothing worse than a sponsor that completely doesn’t fit. Whether it’s an activation that falls flat or a partner all together that just doesn’t align with fan interests.… Read More

All Posts