Women’s sports are front and center on one of the world’s largest sporting platforms with the FIFA Women’s World Cup, and so are the sponsorship dollars from International brands looking to #DareToShine amongst the top athletes of the world.
This rise of attention in the Women’s World Cup is particularly interesting to us at Zoomph because brands have not historically been quick to invest in Women’s sports. According to the Women In Sports organization, Women’s sports sponsorship accounted for only .4% of the total sports sponsorship between 2011 and 2013.
We took this opportunity to use our patented social media sponsorship valuation tools to help provide more brands with the confidence for sponsoring women’s sports.
Starting before the US team’s first win over Thailand on June 11th, Zoomph feeds have been tracking all tweets to and from the official USWNT account, as well as the official hashtags of the team including #USWNT and #OneNationOneTeam. The above stats summarize the collected data following their win over Spain on June 24th.
With over 124,000 posts collected after game 3, there’s no question that this team will dominate social for the next month. These athletes have already generated an impression value of over $30 million and a social engagement value of over $4.2 million.
From sponsored content series to logo placement, Budweiser earned major value from their social campaigns we tracked via posts on social as well as image and video AI to detect logos across Twitter and Instagram.
We’re not just tracking the sponsorship and social activity, the Zoomph squad is equally inspired by the amazing athletes of #FIFAWWC. Tweet us to let us know if you are watching too and make sure to follow us Zoomph to keep your eye on the prize of more branded team sponsorship and valuation data.