Has your Instagram feed been FILLED with more Reels recently? Don’t be alarmed if it is, because that is exactly how Instagram is trying to make the experience for you. Earlier this week the Head of Instagram, Adam Mosseri, took to Twitter to share with social...
Photo by Robert Ruggiero on UnsplashThe PGA Tour and the LIV Golf Tour both had tournaments on the weekend of June 9-12. The PGA Tour held the Canadian Open tournament, lasting four days, June 9th through 12th, while the LIV held its inaugural tournament in...
June is the month for league finals. While June brought us the the NBA and NHL Championships, for this report we’re analyzing key metrics for social media content surrounding the Stanley Cup. We will look at what accounts performed well during the playoffs and notable...
Photo by Robert Ruggiero on Unsplash As many world-renowned golfers are heading to the new start-up LIV Golf Tour, four-time Major winner Rory McIlroy will continue to play on the PGA Tour. In this report, we will break down the Twitter audiences of McIlroy and compare...
Header Photo by Owen Lystrup on Unsplash Phase One of MLB All-Star voting has recently concluded, and the league has released the top five vote-getters at each position in each league. The way the voting worked is simple: fans could vote for one player at each...
The second Grand Slam of the year has come and gone, and this year’s French Open had some of the biggest names in tennis fighting it out on the clay at Roland Garros. Over the course of two weeks, both the men’s and women’s tournaments had...
For the first time ever, F1 teams and drivers took their talents to South Beach for the inaugural Miami Grand Prix. The race was actually around Hard Rock Stadium in Miami Gardens, not South Beach, but regardless was a highly anticipated event that continued the growing relationship between...
Baseball is in full swing! MLB and MiLB seasons began in early April, leading to an uptick in related content on Twitter for both leagues. Although Minor League Baseball teams have smaller followings and spur less social conversation than their MLB counterparts, MiLB teams' unique...
After 25 years, MotoGP is back in Indonesia. In March, the Grand Prix of Indonesia was hosted at Mandalika International Street Circuit on Lombok in the West Nusa Tenggara province of Indonesia. The archipelago nation last hosted a Grand Prix in 1996 and 1997, but...
With a highly-publicized work stoppage the 2022 MLB offseason was certainly a unique one, but how did social teams adapt to the unexpected challenges that the lockout brought? And did the lockout prove costly to baseball in terms of fan engagement? To answer these questions,...