Ahead of the 2024 college football season the NCAA reveresed a longheld position and "approved allowing commercial sponsor advertisements on football fields for regular-season games." With college athletic departments looking for additional revenue streams to support their programs and players in the NIL era, this...
Over the past few years, the NFL has expanded its sponsorship portfolio by introducing jersey patch partners — offering brands the chance to appear directly on player uniforms for the first time in league history. Following the NBA, MLB, and NHL, the NFL’s jersey patch program...
The NBA was the first of the major four North American men's pro sports leagues to follow the lead of international football and American soccer and add sponsors to their jerseys. Since the 2017-2018 season, a majority of teams have had a brand logo on...
On-uniform sponsorship has continued to grow, migrating from international football to most major North American sports league, including the NHL. Starting in 2021, the NHL allowed teams to sell helmet sponsorships, and shortly after in 2022, teams were able to take the ice with jersey...
In today’s landscape of college athletics, digital success is almost as critical as wins on the field. Athletic departments are constantly seeking new ways to maximize engagement, support their student-athletes, and drive sponsorship value.Zoomph has emerged as a trusted platform for college athletics departments, helping...
The world of sports sponsorships is constantly evolving, pushing brands to find innovative ways to connect with target audiences. DUDE Wipes' marketing strategy frequently exemplifies boldness and agility, powered by a marketing team that excels with strategic planning while masterfully capitalizing on the unexpected opportunities. This...
When it comes to advertising during the NHL Stanley Cup Playoffs, every second counts — and no moment is more tension-packed than overtime. This year, Energizer seized that opportunity with a distinct approach: dedicated DED signage that appeared exclusively during overtime play. Zoomph’s recent logo-AI...
Schedule release day has become a major creative showcase for NFL teams—and in 2025, social media and content teams once again raised the bar. What used to be a simple calendar drop is now a viral battleground full of memes, guest stars, and pop culture...
The WNBA experienced huge growth across the board in 2024, and these brands are getting involved with placement on WNBA team jerseys....
Travis Hunter wasn’t just one of the most electric prospects in the 2025 NFL Draft — he was already a proven force in the marketing world before hearing his name called in the first round on April 24. Known for his two-way dominance at Colorado...
