The NBA was the first of the major four North American men's leagues to follow the lead of international football and American soccer and add sponsors to their jerseys. Since the 2017-2018 season, a majority of teams have had a brand logo on the upper...

Jersey sponsors are prominent across international soccer, the NWSL, WNBA, NBA, MLB and NHL, but the NHL also has helmet sticker sponsors, an additional on-uniform sponsorship opportunity. The NHL allowed teams to sell helmet sponsorships in 2021, a year before they allowed jersey partners. Like jersey patches,...

On-uniform sponsorship has continued to grow, migrating from international football to most major North American sports league, including the NHL. Starting in 2021, the NHL allowed teams to sell helmet sponsorships, and shortly after in 2022, teams were able to take the ice with jersey...