Jersey sponsors are prominent across international soccer, the NWSL, WNBA, NBA, MLB and NHL, but the NHL also has helmet sticker sponsors, an additional on-uniform sponsorship opportunity.The NHLL  allowed teams to sell helmet sponsorships in 2021, a year before they allowed jersey partners. Like jersey patches,...

On-uniform sponsorship has continued to grow, migrating from international football to most major North American sports league, including the NHL. Starting in 2021, the NHL allowed teams to sell helmet sponsorships, and shortly after in 2022, teams were able to take the ice with jersey...

When you hear the name Simone Biles a few things come to mind. Olympian. Gold medalist. Gymnast. Mental health advocate. Most importantly, Simone has used her stage/floor in the gym and on social media to illustrate the Power of She. Simone Biles Builds Authentic Alignment With...