This year's Women's March Madness tournament was one for the record books, literally. Hype around star players and powerhouse programs combined with increased media exposure led to huge numbers for the tournament on TV and social media.Zoomph analyzed viewership for every single game and social...
The first weekend of March Madness brought thrilling games and upsets, creating unforgettable moments both inside arenas and on social media.The Women's March Madness has been dominating social media with big names and even bigger moments all year and in the opening rounds, engaging fans...
This past week saw an outpour of engagement on social media from NFL announcements to amazing performances in women's sports, Zoomph captured the excitement. If you missed it on our socials, here are the top highlights from March 15 to the 21! NWSL Kickoff Weekend The NWSL...
After a very successful 1st football season for the New Heights podcast finished with hosts Jason and Travis Kelce going head-to-head in the Super Bowl, the brothers' podcast had an even bigger ascent during the 2023/24 NFL season. How did the Kelce brothers top the...
This offseason, all 14 NWSL teams and Nike launched new home and away jerseys for the 2024 National Women's Soccer League season. On February 27th,Teams revealed their new jerseys on social media, getting an instant reaction from fans. Combining all team and NWSL uniform content that day,...
Februrary 21 to March 6 witnessed many thrilling showdowns, announcements, and significant social media moments. If you missed it on our socials, here are the top highlights! NHL's Outdoor Experience The NHL's outdoor games have always been a hit, this season was no exception. The recent OT...
This season the Kansas City Chiefs gained a new fan, Taylor Swift, and the NFL immediately felt the impact. Taylor Swift’s attendance at games not only correlated with boosted viewership (particularly with the female audience), but also led to an influx of interest in the...
Sports teams and brands are always looking for ways to boost efficiency in the digital realm. One new technology feature that has transformed the ability to measure brand reporting is Optical Character Recognition (OCR). OCR helps leagues to collaborate with teams to generate and promote...
Mid-February brought tons of excitement on and off the field. From the Super Bowl to the MLB All-Star Game, February 10 - 20 was packed with social media highlights that captured the attention of millions. Zoomph captured these insights, revealing the magnitude of these moments...
In today's market landscape, understanding consumers has never been so crucial for businesses aiming to thrive amongst competitors. Consumer insights serve as the foundation for effective marketing strategies, empowering businesses to tailor their approaches and messages to resonate with their target audiences. Accessing and effectively...