With the first football-related event since the NFL Combine and the Super Bowl, and also one of the first traditional events in sports that we've had during the COVID-19 pandemic, fans were more than ready Thursday night for the 2020 NFL Draft. Top picking teams...
With the current landscape of sports, leagues and teams are exploring anyway to continue engagement with fans and provide positivity, light, and escape in the lives of sports fans. The first team to spark the idea was the Phoenix Suns, who had two gamers square...
Sports are an escape for people after a long day at work, they ignite a feeling that is hard to put into words and bring people all over the world together, especially during dark times. But, as we all know, some things are more significant...
We are currently living in a state of being that was unexpected heading into 2020. Just a month ago, we had NBA and NHL games, the XFL just launching, all eyes shifting to the beginning of March Madness; sports fans couldn't ask for much more. Now,...
Social media is a vast place. Different platforms, different forms of content, lending its way for new discovery endlessly. But what becomes even more important in business is tracking and measuring the content. From likes to shares to impressions, there is a bunch of numbers...
The sports world is facing a new challenge that no team or sponsor had probably ever anticipated when contracts were signed: COVID-19, or Novel Coronavirus.In Italy, the epicenter of the European COVID-19 outbreak, all sporting events will be played behind closed doors through at least...
Think of the last sporting event you attended. It was probably at a sponsored-name stadium; there were brand logos plastered across the concourse and around the playing field; brands are everywhere in sports. For many years, sports sponsorships have been the driving force of revenue...
As many sports fans know by now, the XFL has kicked-off for the 2020 season. In attempt to be an off-season supplement for the NFL, the XFL is taking its shot with revised rules and tactics. But this isn’t new, as in 2019, the Alliance...
The NFL's My Cause My Cleats takes place every season and gives players the opportunity to use their public platform and social media to show support for causes they care about.This event expertly leveraged the massive attention the league already garners to raise awareness for...
