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13 Aug WNBA Leading the Charge for Cultural Change and Activism

Posted at 18:38h in Data & Insights
by Cydney Dodson

As the pandemic continues to impact our current livelihoods, activism has competed during these challenging times. The world has been in non-stop chaos as a result of COVID-19 implications and recent social justice marches in light of the late George Floyd. The death of Floyd...

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22 May NASCAR Shows Social Value During Return

Posted at 13:46h in Data & Insights
by Robert Lindner

We’ve reached a point during the pandemic where some sporting events and leagues have been able to bring back their events without fans. That list includes: PBR, UFC, golf charity events and now, NASCAR. On Sunday, drivers started their engines for the first time in...

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20 May UFC 249 Shines with Social Media Engagement

Posted at 16:12h in Data & Insights
by Robert Lindner

With the current state of sports, fans are at an all time high for consuming live content. The sports community feels the need, the need for live content. And on Saturday, May 9th, UFC gave the people what they wanted with UFC 249.  Read on...

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24 Apr NFL Draft Round One Drives Success on Social Going Virtual

Posted at 20:05h in Data & Insights
by Robert Lindner

With the first football-related event since the NFL Combine and the Super Bowl, and also one of the first traditional events in sports that we've had during the COVID-19 pandemic, fans were more than ready Thursday night for the 2020 NFL Draft. Top picking teams...

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23 Apr NBA 2K Players Tournament Creates Social Engagement During COVID-19 Stoppage

Posted at 15:53h in Data & Insights
by Robert Lindner

With the current landscape of sports, leagues and teams are exploring anyway to continue engagement with fans and provide positivity, light, and escape in the lives of sports fans. The first team to spark the idea was the Phoenix Suns, who had two gamers square...

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03 Apr How Are Athletes Staying Socially Active During Quarantine?

Posted at 15:38h in Data & Insights
by Robert Lindner

Sports are an escape for people after a long day at work, they ignite a feeling that is hard to put into words and bring people all over the world together, especially during dark times. But, as we all know, some things are more significant...

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31 Mar How Sports are Turning to Digital During the COVID-19 Pandemic

Posted at 19:57h in Data & Insights
by Robert Lindner

We are currently living in a state of being that was unexpected heading into 2020. Just a month ago, we had NBA and NHL games, the XFL just launching, all eyes shifting to the beginning of March Madness; sports fans couldn't ask for much more. Now,...

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16 Mar What Social Metrics Do Sponsors Care About in 2020?

Posted at 13:50h in Data & Insights
by Robert Lindner

Social media is a vast place. Different platforms, different forms of content, lending its way for new discovery endlessly. But what becomes even more important in business is tracking and measuring the content. From likes to shares to impressions, there is a bunch of numbers...

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11 Mar COVID-19’s Effect On Sports and How It Could Change Sponsorships

Posted at 18:27h in Data & Insights
by Robert Lindner

The sports world is facing a new challenge that no team or sponsor had probably ever anticipated when contracts were signed: COVID-19, or Novel Coronavirus.In Italy, the epicenter of the European COVID-19 outbreak, all sporting events will be played behind closed doors through at least...

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27 Feb How Jersey Patches and Local Brands Have Presented New Sports Sponsorship Opportunities

Posted at 15:42h in Data & Insights
by Robert Lindner

Think of the last sporting event you attended. It was probably at a sponsored-name stadium; there were brand logos plastered across the concourse and around the playing field; brands are everywhere in sports. For many years, sports sponsorships have been the driving force of revenue...

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