Fusion Sports and Entertainment has announced a partnership with Zoomph, the industry leader in sponsorship and media measurement, for the Power Brokers Mid-Atlantic Sports Summit - the premier gathering of executives shaping the sports business landscape across the Washington, D.C. and Baltimore region. As part of...
2026 is shaping up to be another pivotal year for growth and innovation across the sports business industry. From media distribution and emerging technologies to fan engagement, sponsorship, and social media, every corner of the industry continues to evolve at a rapid pace. To keep...
Over the past few years, the NFL has expanded its sponsorship portfolio by introducing jersey patch partners — offering brands the chance to appear directly on player uniforms for the first time in league history. Following the NBA, MLB, and NHL, the NFL’s jersey patch program...
The 2025 WNBA season wasn’t just record-setting on the court — it was a breakout year across digital platforms. From emotional storytelling to sponsor integrations that felt authentic to each team’s identity, organizations across the league created content that turned attention into measurable value. Zoomph, in...
At Zoomph, we know that innovation starts with people. That’s why we’re proud to spotlight the talented minds that help define our mission and support your goals. Our “Meet the Team” Q&A series offers a behind-the-scenes look at the people driving our success, highlighting their...
Zoomph recently hosted a panel featuring Cormac Jonas, founder of The Jonas Agency, and Garrett Downing, Senior Director of Social Media & Digital Host for the Baltimore Ravens, that outlined valuable lessons and pulled the curtain back on their experiences in their everyday endeavors.Many sports...
On-uniform sponsorship has continued to grow, migrating from international football to most major North American sports league, including the NHL. Starting in 2021, the NHL allowed teams to sell helmet sponsorships, and shortly after in 2022, teams were able to take the ice with jersey...
In the fast-paced world of esports, forging authentic and impactful partnerships is a true art form. It requires creativity, a deep understanding of the community, and, most importantly, the ability to prove success. That's why Zoomph is so proud to shine a spotlight on its customer,...
At Zoomph, we know that innovation starts with people. That’s why we’re proud to spotlight the talented minds that help define our mission and support your goals. Our “Meet the Team” Q&A series offers a behind-the-scenes look at the people driving our success, highlighting their...
If you represent a brand that invests in sports partnerships, it’s essential to have a clear understanding of your Return on Investment (ROI). Knowing your sponsorship ROI gives you the ability to evaluate performance, justify spend to internal stakeholders, and make smarter strategic decisions about...