Four Distinct Characteristics of Travelers on Twitter

June 19, 2017

As summer yawns awake, social media is busting with activity from summertime travelers. On Twitter alone, 1.8M people express an interest in travel, and more than 812,000 follow one or Read More

Social Media Analytics Reveal How the NFL Can Employ Influencers in the Offseason

June 14, 2017

In the third full month of the NFL offseason, social media activity and mentions surrounding the NFL left digital and social media managers desiring more. Compared to April, May lagged Read More

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How Anastasia Beverly Hills Won Over Instagram with a Bizarre Brow Campaign

June 06, 2017

Branding isn’t a cakewalk. What works for some brands, fails for others. What humors one customer perplexes another. Three cosmetic brands pushed the boundaries with their Instagram campaigns last month. Read More

Resiliency Reigns: How the Green Bay Packers Harnessed a ‘Social’ Microsite (Case Study)

May 31, 2017

At the end of the 2016 regular season, the Green Bay Packers had plenty to celebrate. At Week 11, after four consecutive losses and a 4-6 record, quarterback Aaron Rodgers Read More

The Ultimate Guide to Micro-Influencers (Gifographic)

May 30, 2017

Micro-influencer campaigns are becoming more popular with each passing day as a growing number of companies are resorting to these influential individuals to promote their brands. Unlike the top influencers, Read More

Faster Social Media Monitoring with Enhancements to Zoomph

May 17, 2017

Our team values efficiency. The Zoomph platform has been carefully constructed to let you build, optimize, and analyze your marketing campaigns in real time, while preserving low data leakage. We’ve Read More

Translate Visual Content with Image Recognition

May 17, 2017

An image today might be worth more than a thousand words. Already, more than 1.8 billion photos are being shared across social media every day, and researchers conservatively forecast that Read More

How to Use Data to Find the Right Influencer on Twitter – a Checklist

May 16, 2017

Four years ago, people gave us funny looks whenever we mentioned “influencer marketing.” They’d scrunch their noses and write us off as hopeless romantics as we harped on about this Read More

The Beauty Industry and Influencer Marketing: It’s a Guy’s World After All

May 04, 2017

“Beauty” is the new “pink.” Though it’s entitled to many different meanings in our everyday speech, it’s often associated with femininity. In the same sense, the beauty industry is usually Read More