On February 28th, Twitter announced that whenever you tweeted certain hashtags surrounding the show Game Of Thrones, emojis would accompany them in your post. The popular show is about to launch its eighth and final season on HBO and fan excitement is at an all-time high.https://twitter.com/TwitterTV/status/1101133451288285186The central point of...
Taking a peek into the Audience that spun Spiderman: Into the Spiderverse to Oscar fame. Let’s be honest, we are all Marvel fans (guilty pleasures included). When Robert Downey Jr donned that Iron Man suit we were gleefully happy, and then adding the likes of Captain...
The MIT Sloan Conference is one of the top sports analytics conferences and attended by some of the most innovative organizations and people in the industry. We thought it’d be interesting to take a deeper look at the social conversation around the event, as well...
Last Weekend, the NBA was on full display during the 2019 All Star Game. And with the continued rise in popularity with players combined with the growth of #NBATwitter, the social chatter around the games and competitions was a site to see for those in and out of Charlotte.The players...
Often considered the “Super Bowl of NASCAR,” the Daytona 500 brings both casual and die-hard racing fans together, both on TV and online.With the start of the new season and this being one of many events Daytona International Speedway needs to balance over the weekend, car sponsors,...
While many brands run promotions and campaigns for Valentine's day, Planters took a unique approach of using a mixture of content, live engagement, and surprise & delight to attract attention from the audience they aimed to attract.Social SummaryWe analyzed the Planters Valentine's Day campaign using...
Super Bowl LIII has come and gone. With the offense from both teams struggling to generate excitement on the field, ads were a hot topic on social while the game was going on like they are every year. Brands tried all kinds of unique ways...
The NFL Playoffs were an exciting time on social media. Fans from all over the world joined with teams and players to unite and cheer for their chance to play in Atlanta for Super Bowl 53.While millions were reached over the course of three weeks, certain...
Over the last few months, our team has released several platform updates to adapt to the new Facebook and Instagram integrations to continue to provide the content and insights you need, as well as enhance the data in Zoomph based on their new offerings.In December,...
The AFC Championship saw better TV ratings than any other broadcast since last year’s Super Bowl. Were fans just as engaged on digital? The Cowboys and Eagles each won their first-round matchup.Did that help bring Twitter numbers up for the NFC Divisional Round? The NFL Playoffs brings out some...