This season the Kansas City Chiefs gained a new fan, Taylor Swift, and the NFL immediately felt the impact. Taylor Swift’s attendance at games not only correlated with boosted viewership (particularly with the female audience), but also led to an influx of interest in the...
Sports teams and brands are always looking for ways to boost efficiency in the digital realm. One new technology feature that has transformed the ability to measure brand reporting is Optical Character Recognition (OCR). OCR helps leagues to collaborate with teams to generate and promote...
Mid-February brought tons of excitement on and off the field. From the Super Bowl to the MLB All-Star Game, February 10 - 20 was packed with social media highlights that captured the attention of millions. Zoomph captured these insights, revealing the magnitude of these moments...
In today's market landscape, understanding consumers has never been so crucial for businesses aiming to thrive amongst competitors. Consumer insights serve as the foundation for effective marketing strategies, empowering businesses to tailor their approaches and messages to resonate with their target audiences. Accessing and effectively...
At Zoomph, we live and breathe to be the smarter way to measure partnerships. Measuring the impact partnerships have with sports teams, athletes, brands, and beyond is what we do best. However, how we do that is not always clear to those unfamiliar with social...
From major events, player announcements, and groundbreaking moments, social media plays a big role in capturing the excitement by fans. If you missed it on our social media, here are the highlights from January 31 - February 6, captured by Zoomph! Jannik Sinner's Instagram Grand Slam...
In the development and advancement of sports media and sponsorship, new technology is reshaping the way brands engage and understand their performance. One of the most important aspects of this is recognizing how well your brand is doing in correlation with other competitors. Social media...
The 2024 LCS season started as eight franchised teams battled it out on Summoner’s Rift. Riot Games brought back classic partners like Red Bull and Mastercard, and debuted a new league sponsor, Kia America.In addition to the main broadcast, which was multi-streamed on both YouTube...
2024 is already off to an amazing start in the world of sports with exhilarating matchups and standout performances. Here is a recap of the latest and greatest sports highlights from our social media! The Highly Celebrated kansas city chiefs suite Jason Kelce and Taylor Swift? Suite...
Going into 2024 the sports business world is not slowing down. With changes in distribution, social media, marketing and more happing fast, the sports has to keep up. To stay on top of the ever-changing sports business landscape, pros from teams, leagues, media, tech, brands...