The NBA was the first of the major four North American men's pro sports leagues to follow the lead of international football and American soccer and add sponsors to their jerseys. Since the 2017-2018 season, a majority of teams have had a brand logo on...
Jersey sponsors are prominent across international soccer, the NWSL, WNBA, NBA, MLB and NHL, but the NHL also has helmet sticker sponsors, an additional on-uniform sponsorship opportunity.The NHLL allowed teams to sell helmet sponsorships in 2021, a year before they allowed jersey partners. Like jersey patches,...
On-uniform sponsorship has continued to grow, migrating from international football to most major North American sports league, including the NHL. Starting in 2021, the NHL allowed teams to sell helmet sponsorships, and shortly after in 2022, teams were able to take the ice with jersey...
When you hear the name Simone Biles a few things come to mind. Olympian. Gold medalist. Gymnast. Mental health advocate. Most importantly, Simone has used her stage/floor in the gym and on social media to illustrate the Power of She. Simone Biles Builds Authentic Alignment With...
In the fast-paced world of social media analytics, having the right tools is crucial for driving results and staying ahead of the competition. CrowdTangle has long been recognized as an industry tool for tracking content across social media platforms, however Meta recently shut down CrowdTangle,...
Reston, VA - Zoomph is thrilled to announce the release of the new and improved Zoomph Broadcast, an updated dashboard and reporting tool for analyzing sports viewership and partnerships. Zoomph is taking broadcast measurement to the next level with industry-leading speed and accuracy, giving customers...
“Just make it go viral.” Chances are if you work in sports marketing, particularly as a social media manager, you’ve heard those five words more than once. The goal is always to go viral, but as we all know, it’s not as easy as it...
April has been an exciting month for sports, especially women's basketball. Zoomph's social media analytics have captured electrifying moments as both brands and have been gaining exposure across social media. Let's dive into the highlights from April 15 - 22. NHL's Top social teams As the...
This year's Women's March Madness tournament was one for the record books, literally. Hype around star players and powerhouse programs combined with increased media exposure led to huge numbers for the tournament on TV and social media.Zoomph analyzed viewership for every single game and social...
The first weekend of March Madness brought thrilling games and upsets, creating unforgettable moments both inside arenas and on social media.The Women's March Madness has been dominating social media with big names and even bigger moments all year and in the opening rounds, engaging fans...