With increasingly rare sponsorship space available as teams add to their partner rosters season after season, brands and rights-holders are always looking for the next big trend to maximize value and exposure. For MLB most recently, it’s jersey patches.In the latest collective bargaining agreement MLB...
The NCAA runs a unique sponsorship model, offering brands broad access to all 90 NCAA championships as part of official partnerships through CBS and Turner Sports. However, March Madness reigns supreme as the biggest opportunity for lucrative sponsorship, giving companies buying into the NCAA access...
NWSL jersey sponsors are a huge opportunity for brands to get in on the growing women's sports hype....
Major league soccer jersey sponsors bring major brand deals, with front-of-kit logos driving visibility across broadcast and social media....
This Sunday, the Philadelphia Eagles and Kansas City Chiefs will meet up in New Orleans with everything on the line to take home the Lombardi Trophy. A rematch of Super Bowl LVII two years ago, there is a heavy focus on this year’s game and...
It was schedule release day for the WNBA this past Monday, and as it has become a staple across all other North American professional sports leagues, the WNBA and its teams went all in.From embracing communities to popular TV skits and more, we were treated...
Jersey sponsors are prominent across international soccer, the NWSL, WNBA, NBA, MLB and NHL, but the NHL also has helmet sponsors, an additional on-uniform partnership opportunity.The NHL allowed teams to sell helmet sponsorships for the shortened 2020/21 COVID season to generate extra revenue. Like jersey patches,...
After a very successful 1st football season for the New Heights podcast finished with hosts Jason and Travis Kelce going head-to-head in the Super Bowl, the brothers' podcast had an even bigger ascent during the 2023/24 NFL season. How did the Kelce brothers top the...
The 2024 LCS season started as eight franchised teams battled it out on Summoner’s Rift. Riot Games brought back classic partners like Red Bull and Mastercard, and debuted a new league sponsor, Kia America.In addition to the main broadcast, which was multi-streamed on both YouTube...
Recapping 2023 on sports social media, we took a look back at the major North American sports and motorsports teams to see which social media posts performed best last year. Evaluating the top pieces of content for these leagues gives a snapshot of the kind of...
