Jersey sponsors are prominent across international soccer, the NWSL, WNBA, NBA, MLB and NHL, but the NHL also has helmet sticker sponsors, an additional on-uniform sponsorship opportunity.The NHLL  allowed teams to sell helmet sponsorships in 2021, a year before they allowed jersey partners. Like jersey patches,...

When you hear the name Simone Biles a few things come to mind. Olympian. Gold medalist. Gymnast. Mental health advocate. Most importantly, Simone has used her stage/floor in the gym and on social media to illustrate the Power of She. Simone Biles Builds Authentic Alignment With...