Reston, VA: Zoomph is excited to announce a strategic sponsorship measurement partnership with NASCAR Cup Series team, The Money Team Racing.The Money Team Racing, the new venture from boxing legend Floyd Mayweather, is a newly formed racing team currently competing in the NASCAR Cup Series,...
Photo by Markus Spiske on Unsplash The Men's 2022 NCAA March Madness Tournament officially kicked off this Tuesday, with the first two of four play-in games. All tournament long, we will be tracking the social activity of the tournament, including tournament handle mentions and mentions of...
Photo by Frank Albrecht on Unsplash In front of a sold-out crowd, NASCAR officially kicked off their 2022 season with one of their crown jewel races on the annual schedule, the Daytona 500. There was no shortage of storylines heading into the race, as fans were...
Coming off the NFL Championship Weekend, the week of January 31 - February 5 was due for big happenings on social. From NFL social to a historic Division 1 commitment, we had all the numbers behind it. Miss it on our social channels? Check it...
Banner Photo by Mick Haupt on Unsplash In what was one of the most exciting NFL Playoff weekends EVER, the big winner of the 2021 NFL Divisional Round of the playoffs was Joe Burrow and the Cincinnati Bengals. Among the 8 teams to play in the Divisional...
Photo by Project 290 on Unsplash This 2021-22 NFL Season, we have been tracking and analyzing the digital media performance of league and team brand partners. But there’s more to it than just numbers. We are excited to share with you the “how” behind our analysis of social media...
At Zoomph, we track and collect a lot of social media posts and the data behind it every single day. But what do we do with all of this data? Well, that’s what we are here to talk about today. One part of the Zoomph platform...
Reston, VA: Zoomph is excited to announce a strategic partnership with Sixteen 15. Sixteen 15, founded and owned by Gretchen Hamm, is an integrated marketing service consulting company that helps businesses and charities take their marketing and revenue improvement strategies to the next level through Sixteen...
Reston, VA: Zoomph is excited to announce a strategic partnership with Pegula Sports & Entertainment (PSE). Pegula Sports & Entertainment is a New York-based sports and entertainment company that streamlines key business areas across the NFL’s Buffalo Bills, the NHL’s Buffalo Sabres, the NLL’s Buffalo Bandits...
Key Takeaways Wimbledon remains the most prestigious tennis tournament in the world; reflected in social media performance. Wimbledon had 2.2X more social value than the French Open. Wimbledon partners' owned content garnered over 6.6X more impressions than the French Open partners' owned content. The tennis performance...
