Reston, VA - Zoomph is excited to welcome Dan LaTorraca as the company’s new Director of Marketing, effective Friday, November 1, 2024.Dan joins Zoomph after spending the past 14 years building and cementing his footprint in the sports business industry, serving multiple roles between the...
“Just make it go viral.” Chances are if you work in sports marketing, particularly as a social media manager, you’ve heard those five words more than once. The goal is always to go viral, but as we all know, it’s not as easy as it...
April has been an exciting month for sports, especially women's basketball. Zoomph's social media analytics have captured electrifying moments as both brands and have been gaining exposure across social media. Let's dive into the highlights from April 15 - 22. NHL's Top social teams As the...
This year's Women's March Madness tournament was one for the record books, literally. Hype around star players and powerhouse programs combined with increased media exposure led to huge numbers for the tournament on TV and social media.Zoomph analyzed viewership for every single game and social...
At Zoomph, we live and breathe to be the smarter way to measure partnerships. Measuring the impact partnerships have with sports teams, athletes, brands, and beyond is what we do best. However, how we do that is not always clear to those unfamiliar with social...
Across in-venue advertising, social media, and broadcast, companies are spending more than ever on sports to increase the visibility of their brands. According to KORE in PR Newswire, in 2022, sports-related sponsorship spending increased by +12% for the year. Sports provide the perfect platform for...
If you're a baseball fan, odds are you've been playing Immaculate Grid, the latest daily matrix trivia game testing the depths of fans' historical knowledge of players and stats. Launched on April 4 by Brian Minter, a software engineer from Atlanta, Georgia, the game now...
Zoomph is proud to extend our partnership with Sports Business Journal as a trusted data provider for SBJ Atlas, Sports Business Journal’s sponsorship and market research platform. SBJ Atlas will continue using Zoomph’s proprietary API to seamlessly integrate social media and audience data, delivering brands, agencies,...
Reston, VA: Zoomph is pleased to announce a sponsorship measurement partnership with Pocono Raceway. Through this partnership, Pocono Raceway will be utilizing Zoomph’s social measurement platform capabilities to track its year-round events, including its annual Pocono 400 NASCAR race weekend set for July 21-23, to quantify...
Washington, D.C. - Zoomph, the premier sports and entertainment technology partnerships insights platform, is pleased to announce the completion of its Series A funding round, marking a substantial investment in the company's growth and development. This round was spearheaded by Jurassic Capital, a growth equity...
