The NCAA runs a unique sponsorship model, offering brands broad access to all 90 NCAA championships as part of official partnerships through CBS and Turner Sports. However, March Madness reigns supreme as the biggest opportunity for lucrative sponsorship, giving companies buying into the NCAA access...
University of South Florida Athletics has partnered with Zoomph to measure the impact of its social media accounts, benchmark against the collegiate landscape and provide insight into the overall value as college athletics readies for a new era. Working with some of the biggest entities in sports and entertainment,...
This Sunday, the Philadelphia Eagles and Kansas City Chiefs will meet up in New Orleans with everything on the line to take home the Lombardi Trophy. A rematch of Super Bowl LVII two years ago, there is a heavy focus on this year’s game and...
The future of sports analytics takes center stage this February as Zoomph, the Professional Women’s Hockey League (PWHL), and the National Collegiate Sports Analytics Championship (NCSAC) join forces to inspire the next generation of analytics talent. Held at Bridgestone Arena in Nashville, TN, on February 18-19,...
Edit with Elementor Last night, the newly formed TGL golf league formed by golf icons Tiger Woods and Rory McIlroy with sports executive Mike McCarley teed off for its inaugural event for the 2025 season. Set to bridge the gap between the end of the PGA...
In the world of sports, entertainment, and live events, broadcast measurement is critical for understanding audience engagement, optimizing sponsorships, and driving revenue. As the industry evolves, brands and event organizers are looking for effective ways to track the performance of their sponsorships and branded content...
It was schedule release day for the WNBA this past Monday, and as it has become a staple across all other North American professional sports leagues, the WNBA and its teams went all in.From embracing communities to popular TV skits and more, we were treated...
Reston, VA - Zoomph is excited to welcome Dan LaTorraca as the company’s new Director of Marketing, effective Friday, November 1, 2024.Dan joins Zoomph after spending the past 14 years building and cementing his footprint in the sports business industry, serving multiple roles between the...
“Just make it go viral.” Chances are if you work in sports marketing, particularly as a social media manager, you’ve heard those five words more than once. The goal is always to go viral, but as we all know, it’s not as easy as it...
This year's Women's March Madness tournament was one for the record books, literally. Hype around star players and powerhouse programs combined with increased media exposure led to huge numbers for the tournament on TV and social media.Zoomph analyzed viewership for every single game and social...
