The first weekend of March Madness brought thrilling games and upsets, creating unforgettable moments both inside arenas and on social media.The Women's March Madness has been dominating social media with big names and even bigger moments all year and in the opening rounds, engaging fans...
Sports teams and brands are always looking for ways to boost efficiency in the digital realm. One new technology feature that has transformed the ability to measure brand reporting is Optical Character Recognition (OCR). OCR helps leagues to collaborate with teams to generate and promote...
In today's market landscape, understanding consumers has never been so crucial for businesses aiming to thrive amongst competitors. Consumer insights serve as the foundation for effective marketing strategies, empowering businesses to tailor their approaches and messages to resonate with their target audiences. Accessing and effectively...
In the development and advancement of sports media and sponsorship, new technology is reshaping the way brands engage and understand their performance. One of the most important aspects of this is recognizing how well your brand is doing in correlation with other competitors. Social media...
The National Basketball Association has ventured into an unknown territory with the introduction of the NBA In-Season tournament, also known as the NBA Cup. This multi-stage competition is set to revolutionize mid-season basketball, promising an exhilarating experience for fans and players. Ideated as a mid-season format...
In a groundbreaking announcement, SKIMS, the iconic shape-wear and loungewear brand founded by Kim Kardashian, has entered into the world of men's fashion. SKIMS Mens launched in partnership with three professional athletes, and since then SKIMS has announced its partnership with the NBA, WNBA and...
In the ever-changing world of social media, TikTok has grown to be a popular app in the past few years with over a billion users worldwide. This app allows users to upload a wide range of videos, from 15 seconds to 10 minutes, allowing creativity...
Taylor Swift's surprise appearance at the Kansas City Chiefs game on Sunday sent shockwaves of excitement across the world. The singer showed up to support football superstar, Travis Kelce, turning the game into a must-follow event. The impact of her appearance echoed across social media...
