When it comes to advertising during the NHL Stanley Cup Playoffs, every second counts — and no moment is more tension-packed than overtime. This year, Energizer seized that opportunity with a distinct approach: dedicated DED signage that appeared exclusively during overtime play. Zoomph’s recent logo-AI...
In today’s fast-paced digital sports environment, social content is not just about engagement - it’s a revenue engine. In a recent webinar featuring industry leaders Stuart Drew (Director of Social, U.S. Soccer Federation), Alex Kopilow (Creator, Sponcon Sports), and Dan LaTorraca (Director of Marketing, Zoomph),...
2025 is set to be another big year of growth and innovation in the sports business world. Media distribution, technology, fan engagement, sponsorship, and social media are all quickly evolving, and to stay on top of the ever-changing sports business landscape, professionals across teams, leagues,...
In today's market landscape, understanding consumers has never been so crucial for businesses aiming to thrive amongst competitors. Consumer insights serve as the foundation for effective marketing strategies, empowering businesses to tailor their approaches and messages to resonate with their target audiences. Accessing and effectively...
At Zoomph, we live and breathe to be the smarter way to measure partnerships. Measuring the impact partnerships have with sports teams, athletes, brands, and beyond is what we do best. However, how we do that is not always clear to those unfamiliar with social...
In the development and advancement of sports media and sponsorship, new technology is reshaping the way brands engage and understand their performance. One of the most important aspects of this is recognizing how well your brand is doing in correlation with other competitors. Social media...
Going into 2024 the sports business world is not slowing down. With changes in distribution, social media, marketing and more happing fast, the sports has to keep up. To stay on top of the ever-changing sports business landscape, pros from teams, leagues, media, tech, brands...
In the ever-changing world of social media, TikTok has grown to be a popular app in the past few years with over a billion users worldwide. This app allows users to upload a wide range of videos, from 15 seconds to 10 minutes, allowing creativity...
As the sports business world prepares for what’s sure to be another year of shake ups and innovation, industry pros from teams, leagues, media, tech, brands and more will gather throughout the year to meet, brainstorm and share their thoughts on the constantly evolving sports...
