Researched & written by Naomi Cutter I. Introduction The 2020 NFL season was unlike one we had ever seen. Stadiums were empty, players and coaches were wearing masks on the sidelines, and positive COVID-19 tests meant games being cancelled and rescheduled almost weekly. Among the changes last...
Naomi Osaka, four-time Grand Slam singles champ and reigning US Open & Australian Open champion made headlines when she decided to withdraw from the French Open in early June citing focusing on her mental health and wanting to raise awareness for mental health issues in...
In late April, it was announced that starting this year, the PGA Tour had created a $40 million bonus pool that rewarded golfers based upon attention they were creating off the golf course. In an age where social media is at the core of our...
In our most recent brand report, we took a deep dive into one of the most robust industries during the pandemic. Over the last year, few industries have emerged as strongly as at-home fitness and wellness equipment. According to a recent article from Globe Newswire, the at-home...
The world was watching as Naomi Osaka and Serena Williams battled on the court at the 2021 Australian Open on Wednesday, February 17.The semifinal had high stakes, as it was the first time the two had competed since the 2018 U.S. Open where Osaka beat...
With the Super Bowl LV matchup set for a Brady vs Mahomes showdown, we broke down this legendary matchup off the field and on social.We did audience dives of the old GOAT vs the young GOAT and checked out the top team performing brands on...
LeBron James recently joined PepsiCo after an 18-year endorsement deal with Coca-Cola. James will join a growing team of NBA and WNBA stars pitching the rebranded “MTN DEW”. LeBron is set to be the new face of Mountain Dew's Rise Energy line of beverages, but we...
The Technical Revolution of ESports Esports is the fastest-growing part of the gaming industry. Organized multiplayer video game competitions have enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. Although esports...
The Premier Lacrosse League (PLL) just gifted the growing lacrosse community with two weeks packed with live sports. A league that since it's inception last year has been ahead of the curve, they were able to design and execute a COVID-19 proof, tournament style, professional...
The NWSL recently completed an unparalleled 2020 competitive schedule and despite a national pandemic, became the first league to successfully complete a bubble. The season was marked by record-breaking viewers, an increase in social media mentions, and seven of the most-watched matches in league history. Beyond...
