Last night, the newly formed TGL golf league formed by golf icons Tiger Woods and Rory McIlroy with sports executive Mike McCarley teed off for its inaugural event for the 2025 season. Set to bridge the gap between the end of the PGA Tour’s fall...
In the world of sports, entertainment, and live events, broadcast measurement is critical for understanding audience engagement, optimizing sponsorships, and driving revenue. As the industry evolves, brands and event organizers are looking for effective ways to track the performance of their sponsorships and branded content...
It was schedule release day for the WNBA this past Monday, and as it has become a staple across all other North American professional sports leagues, the WNBA and its teams went all in.From embracing communities to popular TV skits and more, we were treated...
Reston, VA - Zoomph is excited to welcome Dan LaTorraca as the company’s new Director of Marketing, effective Friday, November 1, 2024.Dan joins Zoomph after spending the past 14 years building and cementing his footprint in the sports business industry, serving multiple roles between the...
“Just make it go viral.” Chances are if you work in sports marketing, particularly as a social media manager, you’ve heard those five words more than once. The goal is always to go viral, but as we all know, it’s not as easy as it...
This year's Women's March Madness tournament was one for the record books, literally. Hype around star players and powerhouse programs combined with increased media exposure led to huge numbers for the tournament on TV and social media.Zoomph analyzed viewership for every single game and social...
At Zoomph, we live and breathe to be the smarter way to measure partnerships. Measuring the impact partnerships have with sports teams, athletes, brands, and beyond is what we do best. However, how we do that is not always clear to those unfamiliar with social...
Across in-venue advertising, social media, and broadcast, companies are spending more than ever on sports to increase the visibility of their brands. According to KORE in PR Newswire, in 2022, sports-related sponsorship spending increased by +12% for the year. Sports provide the perfect platform for...
If you're a baseball fan, odds are you've been playing Immaculate Grid, the latest daily matrix trivia game testing the depths of fans' historical knowledge of players and stats. Launched on April 4 by Brian Minter, a software engineer from Atlanta, Georgia, the game now...
Zoomph is proud to extend our partnership with Sports Business Journal as a trusted data provider for SBJ Atlas, Sports Business Journal’s sponsorship and market research platform. SBJ Atlas will continue using Zoomph’s proprietary API to seamlessly integrate social media and audience data, delivering brands, agencies,...
