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11 Nov How to Maximize the Value of NFL Sponsor Signage for Broadcast

Posted at 15:03h in Uncategorized
by Geoff Blosat

Using Zoomph’s broadcast measurement and AI-powered logo detection technology, we analyzed every televised game from the first two weeks of the 2025 NFL season to identify where and how signage achieves the greatest on-screen exposure. This study helps NFL teams and brands investing in NFL stadium...

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30 Mar How MLB Sponsors Are Activating On Opening Day

Posted at 15:41h in Data & Insights
by Geoff Blosat

Happy Opening Day! The 2023 MLB Season has finally arrived following an offseason of record-breaking deals and one of the most exciting World Baseball Classics EVER. This season also brings a lot of eyes to the new rules being implemented, including the new pitch clock, the...

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27 Jul The Data Behind Instagram Reels: Are They Actually Creating More Engagement?

Posted at 13:10h in Data & Insights
by Geoff Blosat

Has your Instagram feed been FILLED with more Reels recently? Don’t be alarmed if it is, because that is exactly how Instagram is trying to make the experience for you. Earlier this week the Head of Instagram, Adam Mosseri, took to Twitter to share with social...

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