The NBA was the first of the major four North American men's leagues to follow the lead of international football and American soccer and add sponsors to their jerseys. Since the 2017-2018 season, a majority of teams have had a brand logo on the upper...
Jersey sponsors are prominent across international soccer, the NWSL, WNBA, NBA, MLB and NHL, but the NHL also has helmet sticker sponsors, an additional on-uniform sponsorship opportunity. The NHL allowed teams to sell helmet sponsorships in 2021, a year before they allowed jersey partners. Like jersey patches,...
On-uniform sponsorship has continued to grow, migrating from international football to most major North American sports league, including the NHL. Starting in 2021, the NHL allowed teams to sell helmet sponsorships, and shortly after in 2022, teams were able to take the ice with jersey...
In the fast-paced world of social media analytics, having the right tools is crucial for driving results and staying ahead of the competition. CrowdTangle has long been recognized as an industry tool for tracking content across social media platforms, however Meta recently shut down CrowdTangle,...
Reston, VA - Zoomph is thrilled to announce the release of the new and improved Zoomph Broadcast, an updated dashboard and reporting tool for analyzing sports viewership and partnerships. Zoomph is taking broadcast measurement to the next level with industry-leading speed and accuracy, giving customers...
After a very successful 1st football season for the New Heights podcast finished with hosts Jason and Travis Kelce going head-to-head in the Super Bowl, the brothers' podcast had an even bigger ascent during the 2023/24 NFL season. How did the Kelce brothers top the...
This offseason, all 14 NWSL teams and Nike launched new home and away jerseys for the 2024 National Women's Soccer League season. On February 27th,Teams revealed their new jerseys on social media, getting an instant reaction from fans. Combining all team and NWSL uniform content that day,...
This season the Kansas City Chiefs gained a new fan, Taylor Swift, and the NFL immediately felt the impact. Taylor Swift’s attendance at games not only correlated with boosted viewership (particularly with the female audience), but also led to an influx of interest in the...
Going into 2024 the sports business world is not slowing down. With changes in distribution, social media, marketing and more happing fast, the sports has to keep up. To stay on top of the ever-changing sports business landscape, pros from teams, leagues, media, tech, brands...
Recapping 2023 on sports social media, we took a look back at the major North American sports and motorsports teams to see which social media posts performed best last year. Evaluating the top pieces of content for these leagues gives a snapshot of the kind of...
