Blog / Little League World Series Hits a Home Run on Social

Little League World Series Hits a Home Run on Social

It’s that time of year where the Little League World Series (LLWS) returns to Williamsport, Pennsylvania. Over the last week and a half, eight teams from the United States and eight international teams took to the diamond in the 73rd edition of the Little League World Series. On Sunday, we saw this year’s tournament come to an end, with the team from Louisiana defeating Curacao 8-0. With the amount of buzz generated across social by this tournament, we used the Zoomph platform to measure and analyze content around the Little League World Series.

Social Summary

LLWS Social Summary

As seen from the social summary above, the conversation around the tournament was extremely active. From tweets about players’ sportsmanship, the games, events, sponsors, and the excitement alone, there were few dull moments. Shown by the 2.7 billion impressions over the tracked period of August 15th until August 25th, it’s easy to see just how popular the event was.

Top Activity

LLWS Activity

Looking our activity chart, there were several spikes in the social activity over the span of the tournament. However, these spikes should come as no surprise. The first spike came on Sunday, August 18th, the date of the third Little League Classic. This day has been popular on social all three years as the players of the teams competing in the Classic spend the morning at the Little League World Series with the players, sometimes even joining in on the antics like Anthony Rizzo did this year. The other spike in activity came on championship Sunday, with almost 19,000 posts coming through the Zoomph feed. This might provide strong insight on when sponsors want to make their activation pushes on social to reach the most eyes.

Little League Classic

Mentioned above, this year was the third time the Little League Classic has taken place in Williamsport. This has been a notorious day on social three years running, as the players of the MLB teams (this year the Pirates and Cubs) arriving in the morning at the Little League World Series complex and taking in the games with the LLWS players, and is capped off by the LLWS players attending a game between the two MLB teams at a minor league field in Williamsport. 

This year’s event drove in over $27K in social impression value. To no surprise, the top mentioned accounts in the filtered feed for the Little League Classic were the Cubs and Pirates official accounts. However, the top influencer of that day was Jordan Bastian of MLB.com.

Sponsors

LLWS Sponsor Report

Over the course of the week, there were many sponsors who saw social impression values of six figures or above. At the top of the list was ESPN, who was the TV broadcast provider for the entire tournament. Over the time of the tournament, ESPN garnered a social impression value of over $1 million through owned and earned content. Also on the list was T-Mobile, who sponsored the first annual Little League Home Run Derby. Through the event, T-Mobile was able to generate a social impression value of over $250,000.

For more social insight stories in sports and entertainment, check out our blog on Zoomph.com or follow us on Twitter @Zoomph.

Other Articles Like This

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

UFC 249 Shines with Social Media Engagement

May 20, 2020

With the current state of sports, fans are at an all time high for consuming live content. The sports community feels the need, the need for live content. And on Saturday, May 9th, UFC gave… Read More

NFL Draft Round One Drives Success on Social Going Virtual

April 24, 2020

With the first football-related event since the NFL Combine and the Super Bowl, and also one of the first traditional events in sports that we've had during the COVID-19 pandemic, fans were more than ready… Read More

NBA 2K Players Tournament Creates Social Engagement During COVID-19 Stoppage

April 23, 2020

With the current landscape of sports, leagues and teams are exploring anyway to continue engagement with fans and provide positivity, light, and escape in the lives of sports fans. The first team to spark the… Read More

How Are Athletes Staying Socially Active During Quarantine?

April 03, 2020

Sports are an escape for people after a long day at work, they ignite a feeling that is hard to put into words and bring people all over the world together, especially during dark times.… Read More

All Posts