Never underestimate the power of competitive analysis when shaping your social media strategy. Back in 2011, while crafting the social media strategy for the Carolina Panthers, I would organize bookmark folders for the social profiles of EVERY pro sports team. Granted, it was only Facebook, Twitter,...
In February, filling the place of the annual NHL All-Star Game, the NHL and NHLPA launched the first ever 4 Nations Tournament. Spanning about a week and a half, the tournament was played in a round-robin style pool play, followed by a one-game final between...
At Zoomph, we champion the power of partnerships, marketing, business intelligence, and social media. Our Q&A series puts the spotlight on industry leaders, giving you an inside look at their expertise, strategies, and perspectives - beyond the metrics. Join us as we uncover valuable insights...
University of South Florida Athletics has partnered with Zoomph to measure the impact of its social media accounts, benchmark against the collegiate landscape and provide insight into the overall value as college athletics readies for a new era. Working with some of the biggest entities in sports and entertainment,...
Working in the sports industry can be exciting, rewarding and fast-paced - but breaking into the field is highly competitive. Whether you’re pursuing a career in partnerships, marketing, business intelligence - or something else in sports - there are proven strategies that can help you...
Final score graphics have emerged as a game-changer in the sports social media landscape. According to Zoomph’s latest analysis, these high-impact visuals significantly boost engagement and social value, outperforming other game-day content.Why Final Score Graphics Dominate EngagementData reveals that final score graphics achieve an average...
Zoomph has been named a finalist in two categories at the 2025 Sports Technology Awards:Best Digital and SaaS PlatformBest Data and Analytics for StorytellingThis recognition highlights Zoomph’s commitment to delivering cutting-edge analytics solutions that empower partners to measure engagement and make informed decisions across broadcast...
The future of sports analytics takes center stage this February as Zoomph, the Professional Women’s Hockey League (PWHL), and the National Collegiate Sports Analytics Championship (NCSAC) join forces to inspire the next generation of analytics talent. Held at Bridgestone Arena in Nashville, TN, on February 18-19,...
Last night, the newly formed TGL golf league formed by golf icons Tiger Woods and Rory McIlroy with sports executive Mike McCarley teed off for its inaugural event for the 2025 season. Set to bridge the gap between the end of the PGA Tour’s fall...
In the world of sports, entertainment, and live events, broadcast measurement is critical for understanding audience engagement, optimizing sponsorships, and driving revenue. As the industry evolves, brands and event organizers are looking for effective ways to track the performance of their sponsorships and branded content...
