Final score graphics have emerged as a game-changer in the sports social media landscape. According to Zoomph’s latest analysis, these high-impact visuals significantly boost engagement and social value, outperforming other game-day content.Why Final Score Graphics Dominate EngagementData reveals that final score graphics achieve an average...
Zoomph has been named a finalist in two categories at the 2025 Sports Technology Awards:Best Digital and SaaS PlatformBest Data and Analytics for StorytellingThis recognition highlights Zoomph’s commitment to delivering cutting-edge analytics solutions that empower partners to measure engagement and make informed decisions across broadcast...
The future of sports analytics takes center stage this February as Zoomph, the Professional Women’s Hockey League (PWHL), and the National Collegiate Sports Analytics Championship (NCSAC) join forces to inspire the next generation of analytics talent. Held at Bridgestone Arena in Nashville, TN, on February 18-19,...
Last night, the newly formed TGL golf league formed by golf icons Tiger Woods and Rory McIlroy with sports executive Mike McCarley teed off for its inaugural event for the 2025 season. Set to bridge the gap between the end of the PGA Tour’s fall...
In the world of sports, entertainment, and live events, broadcast measurement is critical for understanding audience engagement, optimizing sponsorships, and driving revenue. As the industry evolves, brands and event organizers are looking for effective ways to track the performance of their sponsorships and branded content...
Reston, VA - Zoomph is excited to welcome Dan LaTorraca as the company’s new Director of Marketing, effective Friday, November 1, 2024. Dan joins Zoomph after spending the past 14 years building and cementing his footprint in the sports business industry, serving multiple roles between the...
“Just make it go viral.” Chances are if you work in sports marketing, particularly as a social media manager, you’ve heard those five words more than once. The goal is always to go viral, but as we all know, it’s not as easy as it...
This year's Women's March Madness tournament was one for the record books, literally. Hype around star players and powerhouse programs combined with increased media exposure led to huge numbers for the tournament on TV and social media.Zoomph analyzed viewership for every single game and social...
The first weekend of March Madness brought thrilling games and upsets, creating unforgettable moments both inside arenas and on social media.The Women's March Madness has been dominating social media with big names and even bigger moments all year and in the opening rounds, engaging fans...
This offseason, all 14 NWSL teams and Nike launched new home and away jerseys for the 2024 National Women's Soccer League season. On February 27th,Teams revealed their new jerseys on social media, getting an instant reaction from fans. Combining all team and NWSL uniform content that day,...
