Coming off the NFL Championship Weekend, the week of January 31 - February 5 was due for big happenings on social. From NFL social to a historic Division 1 commitment, we had all the numbers behind it. Miss it on our social channels? Check it...
Reston, VA: Zoomph is excited to announce a strategic partnership with Sixteen 15. Sixteen 15, founded and owned by Gretchen Hamm, is an integrated marketing service consulting company that helps businesses and charities take their marketing and revenue improvement strategies to the next level through Sixteen...
What a wild ride the 2020-2021 NCAA Women's Basketball season was. Luckily, we tracked it ALL from Selection Monday to Championship Sunday. Selection Monday We ranked the #1 seeds of the women's bracket on social to kick off our women's tournament coverage. To no one's surprise, UCONN blew...
The Technical Revolution of ESports Esports is the fastest-growing part of the gaming industry. Organized multiplayer video game competitions have enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. Although esports...
Originally kicking off its inaugural season in 2018, the eMLS is an esports league formed by Major League Soccer (MLS). The league is platformed around the EA Sports franchise game, “FIFA”. With 19 teams in its inaugural season, the league has now expanded to 25...
ESL Pro League Season 10 Finals took place last weekend in Odense, which included some of the top competitive CS:GO teams. We wanted to understand which teams, brand sponsors, and audiences made up the conversation on social, and how much social value was generated.We tracked...
Featuring one of the smallest, yet most elite fields on the PGA Tour schedule, last weekend the Tour headed to Albany Golf Club in The Bahamas for the 2019 Hero World Challenge. One of many sponsored events throughout the year by Tiger Woods and the...
Over the weekend of November 22nd, one of the top global PlayersUnknown's Battlegrounds, or PUBG, tournaments took place, the PUBG Global Championship. The competition field was exceptionally stacked, including teams like FaZe Clan, TSM, Gen.G, and more.Using Zoomph, we tracked all activity around the handles,...
DreamHack Atlanta took place last weekend, which included competitions for some of esports top games. We wanted to understand which events, teams, brand sponsors, and audiences made up the conversation on social, and how much social value was generated.We tracked all activity around the handles,...
Pushing your marketing efforts into a new frontier, especially in a sponsorship effort, it can be intimidating and might not see the most success if you don’t know the audience. This can be especially true in the esports space, as sponsorship opportunities are traditionally seen as...
