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Threads fan engagement strategy for sports teams, leagues and college athletics

19 Mar Threads Best Practices for Sports Brands: 7 Strategies That Work

Posted at 10:13h in Uncategorized
by Dan LaTorraca

Fans showed up on Threads ready to talk - not just to react to highlights or check scores - and to have real conversations about the topics - and sports - they love.The feed may look familiar on the surface, and many sports brands initially...

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Healthcare brand sports sponsorship ROI guide — Zoomph

18 Mar Healthcare Sports Sponsorship: What’s Working Right Now

Posted at 20:21h in Uncategorized
by Dan LaTorraca

Healthcare sports sponsorship is one of the fastest-growing categories in professional sports partnerships - and one of the least understood. Health systems, hospitals, pharmaceutical companies, pharmacy chains, and regional medical brands are quietly becoming some of the most active sponsors across the NBA, WNBA, MLS, NWSL,...

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Priya Narasimhan, CEO & Founder, YinzCam

18 Feb Signal Boost: Priya Narasimhan, CEO & Founder, YinzCam

Posted at 11:29h in Meet The Team
by Dan LaTorraca

At Zoomph, we believe the most meaningful innovation is driven by people and their stories.That’s why we’re excited to feature leaders and changemakers who are shaping the future of sports, technology, and culture. Our Signal Boost series highlights voices across the industry, offering thoughtful insights,...

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WHY COLLEGE ATHLETICS ARE INVESTING MORE IN SOCIAL

04 Feb How Social Media and Data Are Reshaping College Athletics

Posted at 15:22h in Uncategorized
by Dan LaTorraca

Why College Athletic Departments Are Investing More in Social Media College athletic departments are investing in social media and content production more than ever before — and it’s no longer just about highlights or hype videos. As Front Office Sports recently reported in College Athletic Departments Are...

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02 Feb Meet the Team: Robert Lindner, Senior Content Marketer 

Posted at 16:07h in Meet The Team
by Dan LaTorraca

At Zoomph, we know that innovation starts with people. That’s why we’re proud to spotlight the talented minds that help define our mission and support your goals. Our “Meet the Team” Q&A series offers a behind-the-scenes look at the people driving our success, highlighting their...

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The Most Valuable Sports Teams on Social Media in 2025 Zoomph

27 Jan The Most Valuable Sports Teams on Social Media in 2025

Posted at 17:56h in Uncategorized
by Dan LaTorraca

In 2025, social media wasn’t just where sports fandom lived — it’s where measurable value was created. For sports teams, social media has become one of the clearest indicators of a team’s commercial power - not just its popularity.Across MLB, MLS, NBA, NFL, NHL, NWSL,...

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07 Jan Which Sponsorship Assets Actually Drive Fan Attention in Sports?

Posted at 17:21h in Uncategorized
by Dan LaTorraca

What The Amplified 25 Report Reveals About What Really Sticks Sports sponsorship has officially entered its fan-first era.As sponsorship spend across major U.S. sports properties continues to climb, brands are facing a tougher question than ever before: Which assets actually earn attention — and which just...

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Social + Sponsor Value Impact of Global Stars in MLS

02 Jan How Son Heung-min and Thomas Müller Transformed MLS Social Media Performance and Sponsorship Value

Posted at 18:58h in Uncategorized
by Dan LaTorraca

Major League Soccer added two of the most recognizable players of their generation last August when Son Heung-min joined LAFC, and Thomas Müller signed with the Vancouver Whitecaps. The moves represented more than marquee acquisitions. Son and Müller arrived as globally relevant stars whose profiles still...

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22 Dec The Most Influential NFL Players On Social Media in 2025

Posted at 15:08h in Uncategorized
by Dan LaTorraca

Dating back to 2022, the NFLPA and Zoomph have teamed up to answer a deceptively simple question: which NFL players are making the biggest impact on social media?The 2025 NFLPA Influencer Hot List, powered by Zoomph, is designed to capture the full picture of player...

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Zoomph Earns Third Consecutive Best Place to Work in Sports Honor from Sports Business Journal

24 Nov Zoomph Earns Third Consecutive Best Place to Work in Sports Honor from Sports Business Journal

Posted at 19:31h in Uncategorized
by Dan LaTorraca

We’re thrilled to share that Zoomph has been named a 2025 Best Place to Work in Sports honoree by Sports Business Journal, marking our third consecutive year on this prestigious list. This recognition is especially meaningful because it reflects feedback directly from our team. More than...

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Latest Posts
  • Beyond The Metrics: Ivan Cayabyab, SVP, Brand, Moody’s

    24 March, 2026
  • Measure Threads Sponsorship Value and Content Performance With Zoomph

    19 March, 2026
  • Threads Best Practices for Sports Brands: 7 Strategies That Work

    19 March, 2026
  • Healthcare Sports Sponsorship: What’s Working Right Now

    18 March, 2026
  • March Madness Sponsors: Top Brands At The NCAA Tournament

    12 March, 2026
  • Signal Boost: Carter Kennedy, Senior Account Executive, Slate

    11 March, 2026

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