ESPN8: The Ocho returned for its ninth year, delivering the quirkiest, most unconventional sports action to ESPN's family of networks and digital platforms. Over four days, The Ocho broadcast more than 65 hours of events, including 30 never-before-seen competitions, captivating audiences with its unique brand...
Zoomph, the leading provider of AI-powered sports sponsorship broadcast, social media, and in-venue analytics, is excited to announce a game-changing new offering: the ability to measure and optimize the performance of LinkedIn Company content. “B2B sports partnerships require a unique playbook. We’re thrilled to integrate with...
In the fast-paced world of sports, entertainment, and brand partnerships, every second is valuable. Whether you're preparing reports for a sponsor, tracking the impact of a campaign, or sifting through game-day content, partnership teams are constantly under pressure to meet deadlines and in a constant...
If you've noticed your Instagram metrics changing lately, you're not alone. As of April 21, 2025, Meta has officially deprecated "Impressions" and "Plays" across all versions of the Instagram API and introduced a new, unified metric: Views.At Zoomph, we've already updated our platform to reflect...
When it comes to blending fun, fandom, and brand marketing, few do it better than the Duke’s Mayo Bowl. Their creative approach to live sports sponsorship has turned mayonnaise into a cultural phenomenon among college football fans. Here are six powerful lessons any brand can learn...
Sports Innovation Lab, the leading fan intelligence company, today announced a groundbreaking partnership with Zoomph, the premier AI-powered social audience intelligence platform. This collaboration aims to redefine how the sports industry understands, engages, and grows its fanbase - through advanced AI-driven insights, enhanced personalization, and...
Never underestimate the power of competitive analysis when shaping your social media strategy. Back in 2011, while crafting the social media strategy for the Carolina Panthers, I would organize bookmark folders for the social profiles of EVERY pro sports team. Granted, it was only Facebook, Twitter,...
At Zoomph, we champion the power of partnerships, marketing, business intelligence, and social media. Our Q&A series puts the spotlight on industry leaders, giving you an inside look at their expertise, strategies, and perspectives - beyond the metrics. Join us as we uncover valuable insights...
Working in the sports industry can be exciting, rewarding and fast-paced - but breaking into the field is highly competitive. Whether you’re pursuing a career in partnerships, marketing, business intelligence - or something else in sports - there are proven strategies that can help you...
In today’s fast-paced digital sports environment, social content is not just about engagement - it’s a revenue engine. In a recent webinar featuring industry leaders Stuart Drew (Director of Social, U.S. Soccer Federation), Alex Kopilow (Creator, Sponcon Sports), and Dan LaTorraca (Director of Marketing, Zoomph),...
