Blog / Apex Legends Esports Analytics from X Games 2019

Apex Legends Esports Analytics from X Games 2019

This past weekend, the EXP Apex Invitational was held at X Games Minneapolis 2019. The event was monumental for the game Apex Legends, as it was the game’s first major competition and the return of esports to the X Games. Coming off a huge social weekend from the Fortnite World Cup, we chose to track this event on social using the Zoomph social valuation platform and see how the top teams and sponsors performed.

Social Summary

Apex Social Summary

Overall on social, the event had a lot of attention, with over 24.5K users engaged in social conversation and 150.5 million impressions on post’s including “EXP”, “#EXP”, and “@PlayApex”. This impression total equated to a social media impression value of over $790,000. Of the 24.5K users engaged, there was a total of 54.3K engagements, which tallied an engagement value of $50,000.

Team Performance

Apex Team Performance

In the event, we saw TSM come out on top with gold, one of the favorites to win going into the weekend. Following TSM was Team Reciprocity placing silver, Sentinels who placed bronze, and Fnatic who placed in 4th, just outside of metal contention. All four of these teams made their impact on social, as we measured the social impression value of all four teams. TSM was the leader among the four with a social impression value of $86,313, followed by Team Reciprocity at $24,494. Fnatic actually came in 3rd in terms of social impression value earned, creating a value of $13,616 with Sentinels coming in just below that mark at $11,737.

Monster

As the naming rights partner to the X Games, it was expected to see high numbers on social media for Monster. All in all, Monster created over $976K in engagement and impression value for the brand on Twitter and Instagram during the X Games. Part of their activation included using some of the teams they are partnered with to create content. The video below was posted by Monster, interviewing Team Liquid and Alliance, two teams they have partnerships with. This one video garnered an impression value of over $16.6K in impression value for Monster and the teams.

For more stories and data around esports make sure to follow up on Twitter @Zoomph and stay up to date on our blog on the Zoomph website.

More Stories Like This

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

Minnesota Timberwolves Partner With Zoomph 

December 15, 2020

Reston, VA:  The Minnesota Timberwolves, Minnesota Lynx, T-Wolves Gaming, and Zoomph are launching a partnership that will provide the organization with the ability to quickly measure their social content performance with advanced, branded reports that highlight Minnesota’s cutting-edge creative content.    The Timberwolves recently had the No. 1 overall pick in the league’s first virtual draft. In… Read More

Atlanta Esports Ventures Sign Partnership Deal With Zoomph

December 02, 2020

Reston, VA: Zoomph is excited to announce a new strategic partnership with Atlanta Esports Ventures.   Atlanta Esports Ventures is a joint venture dedicated to bringing the best of esports to the city of Atlanta. AEV owns and operates the Overwatch League’s Atlanta Reign and the Call of Duty… Read More

Zoomph Announces Partnership With Miami Dolphins

November 17, 2020

Zoomph is excited to announce that we’re working with the Miami Dolphins and Hard Rock Stadium. Through this partnership, Zoomph has created a custom version of its real-time social analytics platform. Zoomph’s platform also provides the… Read More

Premier Lacrosse: Twitter Champions

November 09, 2020

The Premier Lacrosse League (PLL) just gifted the growing lacrosse community with two weeks packed with live sports. A league that since it's inception last year has been ahead of the curve, they were able… Read More

All Posts