Blog / Fortnite World Cup Opts For No Sponsors, Still Wins Big On Social

Fortnite World Cup Opts For No Sponsors, Still Wins Big On Social

This past weekend, the top Fortnite players in the world battled off in New York. With competitions in solo and duos and prize totals over $30 million, the event drew lots of attention. The event was streamed both online and in-game to Fortnite players at home, drawing up high engagement for the event. To measure just how impactful this event was on social, we used the Zoomph social measurement platform to find key metrics in the data. 

Social Summary 

Fortnite WC Social Summary

Since we began tracking data on Friday, July 26, there were over 113,000 users engaged in conversation on Twitter about the Fortnite World Cup. Between those 113,000 people engaged, the total number of impressions generated was 1.4 billion, coming from over 100,000 retweets and over 862,000 likes total on social. These numbers calculated to $7.3M in impression value and $894.5K in engagement value. Given the similar target markets of esports and Fortnite, it makes sense to see why these values were so high.  

No Sponsorship? 

Epic Games, the developer of Fortnite, decided to approach this event with an “untraditional” approach; no sponsors. While sponsors drive all major sporting league and events, Epic Games used the opportunity to focus on the purity of the game and not on sponsors. Since there was no sponsorship activity, it is nearly impossible to show “what could’ve been”, however brands like Red Bull and Fanatics have sponsored events in the past similar to the Fortnite World Cup. 

Gaming Teams 

While brands weren’t involved on social with the event, many esport teams were engaged, mentioning and congratulating players during the event. Among the top teams were FaZe ClanCLG, and Luminosity. FaZe Clan had an impression value of $94,213, thanks to top 15 finishes in the solo competition from “Mongraal” and “Dubs“. CLG had an impression value of $41,725 and was the team of “Psalm”, the runner-up of the solo’s tournament and “Marksman”, who placed sixth in the Pro-Am event. 

G-Fuel 

g fuel x fwc

A leader in sports marketing and activation for esportsG-Fuel was one brand that was able to stand out in the crowd during the World Cup. The beverage company earned over $725K in impression and engagement value on Twitter and Instagram during the event. G-Fuel maximized their involvement during the event through interview clips on social, player relations and sponsorships, and simply giving away drinks through contests. 

As esports continue to thrive, Zoomph looks to be engaged in major gaming events. Follow us on Twitter @Zoomph for updates and more stories about esports. 

More Articles Like This

 

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

Non-Endemic Brands In Esports: How Riot Games Helped Push Three Companies Over The Top In Sponsorship Marketing 

November 11, 2019

Pushing your marketing efforts into a new frontier, especially in a sponsorship effort, it can be intimidating and might not see the most success if you don’t know the audience. This can be especially true in… Read More

UFC Sponsorship Value and Social Analysis from UFC 244

November 06, 2019

UFC 244 took place last weekend, which included matchups of some of the league's top fighters. We wanted to understand which fighters matchups and audiences made up the conversation on social, and how much social… Read More

How Two NHL Teams Have Gone the Non-traditional Route To Grow Fan Engagement

November 01, 2019

Who are the most talked about guys in the NHL, on Twitter? I’ll give you a hint; it’s not Alex Ovechkin, nor Sidney Crosby. One embraces the word “ugly.” The other is probably the cutest thing… Read More

MLB Sponsors and Brands Hit It Out of the Park in the 2019 World Series

October 31, 2019

While they found themselves down, they never folded. From starting the season 19-31 to late-inning magic in the National League Wild Card game, it’s hard to say they weren’t a team of destiny, but nonetheless,… Read More

All Posts