Twitch Analytics & Audience Insights from SGDQ 2019July 01, 2019
SGDQ is the annual Games Done Quick summer event which brings together the speed running community to stream the best runners on Twitch attempting to run through their favorite games as fast as they can. This year’s summer event raised money for Doctors Without Borders and took place from June 23rd – June 30th, 2019.
Twitch Analytics Summary
With over 42.3K clips generating over 482.1K impressions during the week, this was a monumental event in the GDQ series compared to previous iterations. This summer’s event was the quickest to ever reach $1,000,000 in raised donations and broke the record for highest amount raised by a GDQ event at over $3,000,000!
— Games Done Quick (@GamesDoneQuick) June 30, 2019
We took a look at top activity during the event and saw the hour with the highest amount of clipped moments from the Twitch stream occurred on Saturday at 6:00pm, when The Legend of Zelda: A Link to the Past and Super Metroid Combo Randomizer race was streamed between runners Andy and Ivan. Another highly clipped block was from 8:00pm-10:00pm on Friday during dwangoAC’s TASBot block of Tetris, Mario Kart Wii, and Celeste, a staple and fan favorite at GDQ events.
Leveraging our new Twitch Audience analytics, we identified a number of significant insights on the people engaging with the event. We compared the audience collected from the Twitch data collected to an audience of Twitter users with a general interest in gaming. A few insights we found most interesting were:
The Twitch audience from the event had a greater affinity for PC and retro style games from Steam or Nintendo. This differed from the typical gaming audience which showed a greater affinity for console gaming like PlayStation and Xbox, and casual sports games with more popular releases on the newer consoles. This shows the nicheness of the speed running audience interested in SGDQ and led to additional insights when it comes to age.
As seen below, the event on Twitch consisted of a slightly older audience on Twitch, compared to the ages of the audience with a general interest in gaming. This is in part due to the numerous retro games that are speedran at GDQ events and bring excitement to an older audience when their favorite speedgame is finished so quickly.
To better understand who drove the conversation about the event on social, we tracked Tweets about the event. The top influencers identified on Zoomph include Smash influencer @theSirToasty and illustrator @EiffelArt.
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