Coming as a surprise, Fortnite sensation @Ninja announced he will be leaving Twitch and joining the Microsoft owned Mixer exclusively. Currently, Ninja has 4.6 million followers on Twitter and over 14 million followers on Twitch. In the first hour after the announcement, there was already 30.5K people engaged in conversation on Twitter regarding the move. We took a dive into the Zoomph social measurement platform to see what else this means for Ninja, Mixer, and other sponsors.
In the first hour after the announcement, there was an astounding 207.4K engagements in the conversation, measuring an engagement value of $190.8K. Beyond the engagement, there has been a total of 278.7 million impressions, equating to a social impression value of $1.52 million for the partnership.
Red Bull and Adidas
Red Bull and Adidas, two of Ninja’s premier sponsors, were featured in the video announcement posted to Twitter. Throughout the video, Ninja is seen wearing an Adidas sweatshirt and there is a mini refrigerator stocked with Red Bull. These brand placements have generated $65.5K (and counting) in social media value for the brands.
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