Blog / Esports Streamer Ninja Announces Mixer Exclusiveness on Social

Esports Streamer Ninja Announces Mixer Exclusiveness on Social

Coming as a surprise, Fortnite sensation @Ninja announced he will be leaving Twitch and joining the Microsoft owned Mixer exclusively. Currently, Ninja has 4.6 million followers on Twitter and over 14 million followers on Twitch. In the first hour after the announcement, there was already 30.5K people engaged in conversation on Twitter regarding the move. We took a dive into the Zoomph social measurement platform to see what else this means for Ninja, Mixer, and other sponsors.

Social Summary

ninja mixer streaming social media analytics

In the first hour after the announcement, there was an astounding 207.4K engagements in the conversation, measuring an engagement value of $190.8K. Beyond the engagement, there has been a total of 278.7 million impressions, equating to a social impression value of $1.52 million for the partnership.

Red Bull and Adidas

Red Bull and Adidas, two of Ninja’s premier sponsors, were featured in the video announcement posted to Twitter. Throughout the video, Ninja is seen wearing an Adidas sweatshirt and there is a mini refrigerator stocked with Red Bull. These brand placements have generated $65.5K (and counting) in social media value for the brands.

Follow us @Zoomph to stay up to date on news related to this announcement and other sponsorship news stories.

More Articles Like This

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

Minnesota Timberwolves Partner With Zoomph 

December 15, 2020

Reston, VA:  The Minnesota Timberwolves, Minnesota Lynx, T-Wolves Gaming, and Zoomph are launching a partnership that will provide the organization with the ability to quickly measure their social content performance with advanced, branded reports that highlight Minnesota’s cutting-edge creative content.    The Timberwolves recently had the No. 1 overall pick in the league’s first virtual draft. In… Read More

Atlanta Esports Ventures Sign Partnership Deal With Zoomph

December 02, 2020

Reston, VA: Zoomph is excited to announce a new strategic partnership with Atlanta Esports Ventures.   Atlanta Esports Ventures is a joint venture dedicated to bringing the best of esports to the city of Atlanta. AEV owns and operates the Overwatch League’s Atlanta Reign and the Call of Duty… Read More

Zoomph Announces Partnership With Miami Dolphins

November 17, 2020

Zoomph is excited to announce that we’re working with the Miami Dolphins and Hard Rock Stadium. Through this partnership, Zoomph has created a custom version of its real-time social analytics platform. Zoomph’s platform also provides the… Read More

Premier Lacrosse: Twitter Champions

November 09, 2020

The Premier Lacrosse League (PLL) just gifted the growing lacrosse community with two weeks packed with live sports. A league that since it's inception last year has been ahead of the curve, they were able… Read More

All Posts