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31 Jan Winning Isn’t Everything: An Untraditional Approach to Traditional Viewership

Posted at 18:28h in Uncategorized
by Robert Lindner

The AFC Championship saw better TV ratings than any other broadcast since last year’s Super Bowl. Were fans just as engaged on digital? The Cowboys and Eagles each won their first-round matchup.Did that help bring Twitter numbers up for the NFC Divisional Round? The NFL Playoffs brings out some...

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31 Jan Social Media in Esports: A Digital Audience Analysis of LEC Week 1

Posted at 17:18h in Uncategorized
by Robert Lindner

This past weekend, League of Legends & Riot Games took center stage in the esports scene as the recently rebranded "League Of Legends European Championship" (LEC) started their Spring Split. The ten best teams in Europe played their first two of 18 matches this season on what...

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16 Jan A Star Is Born – Social Analysis of #FIJIWaterGirl

Posted at 15:31h in Uncategorized
by Robert Lindner

At this point, we’ve all heard of the #FIJIWaterGirl. The premium water brand’s now famous model who managed to photobomb countless celebrities red carpet pictures with the same pose and look. As with most Social Viral moments, it peaked our interests here at Zoomph and...

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08 Jan Marketing Takeaways from the 2019 National Championship

Posted at 22:39h in Uncategorized
by Robert Lindner

The eyes of the sports world were on the Bay Area over the last week as Alabama & Clemson met for the fourth straight year in the College Football Playoff and for the third time to decide the national champion. The game ended up being...

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