02 Apr What is BYOM? – The In’s and Out’s of Zoomph’s New Bring Your Own Media
In the ever-evolving world of media measurement and analytics, Zoomph is taking a significant step forward with the introduction of Bring-Your-Own-Media (BYOM). This new offering, set to revolutionize how content creators and marketers assess their media, provides users with the ability to upload and integrate their own content seamlessly into the Zoomph platform.
Whether it’s broadcast, streaming, or social media content, BYOM allows you to apply the same powerful valuation model that you already rely on for other content within Zoomph. Let’s dive into how BYOM works and why it’s a game-changer for your content strategy.
What is “BYOM”
Bring-Your-Own-Media (BYOM) is a new Zoomph offering service in 2025 that enables our users to integrate their own media content into our platform for measurement. In three steps, you can upload your own media into Zoomph and have the same valuation you receive on the rest of your content in Zoomph.
What Media Can Be Uploaded?
Currently, we are able to support BYOM for three types of media: broadcast, streaming, and social media. In addition to being able to upload these three types of media, you are also able to fully customize the metrics once they are uploaded so you have the most accurate valuation on your content.
What Is The Process?
BYOM is completed in three quick steps. First, you will upload the media to a Google Drive folder. Once you do this, we take care of the rest, integrating it into the rest of your content in Zoomph. Once it’s uploaded into the platform, step two is where you will upload and edit all of your customizable metrics for your content. Once that is done, we finalize your content in step three and deliver the content and valuation metrics with the rest of your data, giving you a full view of your media performance.
Why Is This A Game-Changer?
Using Zoomph’s BYOM is a game-changer for media measurement and valuation because it’s a one-of-a-kind solution that allows you to house all of your content in one place while applying the same valuation model to all content. Having your content in one place allows for more seamless reporting, as well as more accurate reporting by having one valuation model applied.
These real-time insights in one central location will allow you to report in real-time, optimize content strategy more effectively, and drive more meaningful interactions with your audience.
Conclusion
Zoomph’s BYOM offers a transformative approach to media measurement, allowing content creators to have all their media in one place and measure it with unparalleled consistency. With the ability to upload broadcast, streaming, and social media content, customize metrics, and access real-time insights, BYOM empowers you to optimize content strategy and engage your audience like never before. This streamlined, efficient process brings together the best of media measurement, giving you a holistic view of your content performance and helping you make more informed decisions with ease.
