
05 Mar The Ultimate Guide To NWSL Jersey Sponsors
Like other soccer leagues in North America and abroad, the National Women’s Soccer League also sport sponsors on their uniforms. With huge growth across women’s sports, including the NWSL, this sponsorship opportunity gives brands a chance to associate with a league on the rise with value increasing every year.
With the most prominent placement on NWSL jerseys, front-of-kit sponsorship for NWSL teams is a high-value asset, allowing brands to tie themselves to these teams with big, bold visibility. Additionally, NWSL has expanded sponsorship opportunities on the jersey to include sleeve and back-of-kit placement. Every NWSL team features league partner Ally on the left sleeve, while the right sleeve is open for teams to sell. On the back, teams can have additional sponsors above and/or below the player number and name. With all of this real estate, there are brand exposure opportunities at all angles.
That new kit feeling 🤩
— National Women’s Soccer League (@NWSL) February 27, 2025
Proud to have @Ally on the sleeve of every matchday kit as they continue to elevate and invest in women’s sports. pic.twitter.com/RzEVUhV4tw
In 2024, the NWSL launched all new Nike home and away uniforms for every single team. In 2025, all 14 teams have at least one new uniform and several teams changed or added sponsors to their uniforms for the new season.
For this season, these are the current front-of-kit, back-of-kit and jersey sleeve sponsors for all 14 NWSL clubs.
Social media data is based on team X, Instagram, Facebook and YouTube content during the last full regular season (3/16/24 – 11/4/24). Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined X, Instagram and Facebook followers at the beginning of the 2025 season.
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NWSL Jersey sponsors
Angel City FC: DoorDash
Bay FC: Sutter Health
Chicago Stars FC: Wintrust
Gotham FC: CarMax
Houston Dash: MD Anderson Cancer Center
KC Current: United Way
North Carolina Courage: Merz Aesthetics
Orlando Pride: Orlando Health
Portland Thorns FC: Ring
Racing Louisville FC: GE Appliances
San Diego wave FC: Kaiser Permanente
Seattle Reign FC: None
Utah Royals FC: America First Credit Union
Washington Spirit: CVS Health
Dozens of brands are already all over NWSL jerseys, and by 2026 two more teams in Denver and Boston will have joined the league. With these two new markets and the continued growth of the league, current and new sponsors will have ample opportunity to build on their existing deals or join the expanding league as jersey sponsors.
Photo Credit: @weareangelcity