The Ultimate Guide To NWSL Jersey Sponsors

Like other soccer leagues in North America and abroad, the National Women’s Soccer League also sport sponsors on their uniforms. With huge growth across women’s sports, including the NWSL, this sponsorship opportunity gives brands a chance to associate with a league on the rise with value increasing every year.

With the most prominent placement on NWSL jerseys, front-of-kit sponsorship for NWSL teams is a high-value asset, allowing brands to tie themselves to these teams with big, bold visibility. Additionally, NWSL has expanded sponsorship opportunities on the jersey to include sleeve and back-of-kit placement. Every NWSL team features league partner Ally on the left sleeve, while the right sleeve is open for teams to sell. On the back, teams can have additional sponsors above and/or below the player number and name. With all of this real estate, there are brand exposure opportunities at all angles.

In 2024, the NWSL launched all new Nike home and away uniforms for every single team. In 2025, all 14 teams have at least one new uniform and several teams changed or added sponsors to their uniforms for the new season. 

For this season, these are the current front-of-kit, back-of-kit and jersey sleeve sponsors for all 14 NWSL clubs.

Social media data is based on team X, Instagram, Facebook and YouTube content during the last full regular season (3/16/24 – 11/4/24). Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined X, Instagram and Facebook followers at the beginning of the 2025 season.

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NWSL Jersey sponsors

Angel City FC: DoorDash

Back-of-Kit Sponsor: Sprouts Farmers Market | Sleeve Sponsor: NYX Professional Makeup
2024 Season Social Value: $1.8M | 2024 Season Impressions: 84.5M | Total Followers: 411K

Bay FC: Sutter Health

Back-of-Kit Sponsors: Trader Joe’s & Sixth Street | Sleeve Sponsor: Visa
2024 Season Social Value: $1.7M | 2024 Season Impressions: 57.8M | Total Followers: 258K

Chicago Stars FC: Wintrust

Back-of-Kit Sponsors: Meijer & Sloan | Sleeve Sponsor: Nella Spec
2024 Season Social Value: $748K | 2024 Season Impressions: 36.9M | Total Followers: 230K

Gotham FC: CarMax

Back-of-Kit Sponsor: Dove
2024 Season Social Value: $1.6M | 2024 Season Impressions: 78M | Total Followers: 337K

Houston Dash: MD Anderson Cancer Center

Back-of-Kit Sponsor: Shell Energy | Sleeve Sponsor: Magellan
2024 Season Social Value: $1.1M | 2024 Season Impressions: 56.5M | Total Followers: 343K

KC Current: United Way

Back-of-Kit Sponsors: Palmer Square & La Croix | Sleeve Sponsor: Blue Cross Blue Shield KC
2024 Season Social Value: $4.1M | 2024 Season Impressions: 140M | Total Followers: 307K

North Carolina Courage: Merz Aesthetics

Sleeve Sponsor: Jump
2024 Season Social Value: $960K | 2024 Season Impressions: 39.9M | Total Followers: 170K

Orlando Pride: Orlando Health

Back-Of-Kit Sponsor: Publix | Sleeve Sponsor: United Way
2024 Season Social Value: $3.6M | 2024 Season Impressions: 127M | Total Followers: 800K

Portland Thorns FC: Ring

Back-of-Kit Sponsor: Alaska Airlines
2024 Season Social Value: $2.3M | 2024 Season Impressions: 69M | Total Followers: 473K

Racing Louisville FC: GE Appliances

Back-Of-Kit Sponsor: PNC Bank | Sleeve Sponsor: Toyota
2024 Season Social Value: $756K | 2024 Season Impressions: 31.9M | Total Followers: 111K

San Diego wave FC: Kaiser Permanente

Sleeve Sponsor: Dexcom
2024 Season Social Value: $4.2M | 2024 Season Impressions: 124M | Total Followers: 340K

Seattle Reign FC: None

2024 Season Social Value: $1.1M | 2024 Season Impressions: 57.8M | Total Followers: 367K

Utah Royals FC: America First Credit Union

Sleeve Sponsor: Intermountain Health
2024 Season Social Value: $751K | 2024 Season Impressions: 31.8M | Total Followers: 137K

Washington Spirit: CVS Health

Sleeve Sponsor: SNICKERS (Home) & MARS (Away)
2024 Season Social Value: $3.5M | 2024 Season Impressions: 111M | Total Followers: 320K

Dozens of brands are already all over NWSL jerseys, and by 2026 two more teams in Denver and Boston will have joined the league. With these two new markets and the continued growth of the league, current and new sponsors will have ample opportunity to build on their existing deals or join the expanding league as jersey sponsors.

Photo Credit: @weareangelcity