13 Sep The Ultimate Guide to NHL Jersey Patch Partners
On-uniform sponsorship has continued to grow, migrating from international football to most major North American sports league, including the NHL. Starting in 2021, the NHL allowed teams to sell helmet sponsorships, and shortly after in 2022, teams were able to take the ice with jersey patch partners too.
Most NHL teams have taken advantage of this partnership opportunity, and many teams have one or more sponsor logos on their home jerseys and/or away jerseys. For the 2025/26 season, these are each NHL team’s jersey patch sponsor.
Social media data is based on all team Twitter, Instagram, Facebook and YouTube content during the 2023/24 regular season (10/4/24 – 4/17/25). Social value is calculated based on total impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined Twitter, Instagram, Facebook and YouTube followers at end of 2024/25 season.
nhl jersey patch partners
Anaheim Ducks: Western national Property Management (home) & Visit Anaheim (Away)
Boston Bruins: Rapid 7
Carolina Hurricanes: Nucor
Kuzy's ready for the Loudest House pic.twitter.com/YTTPJQLuXl
— Carolina Hurricanes (@Canes) March 10, 2024
Chicago Blackhawks: Circa Sports (Home)
Colorado Avalanche: IMA Financial
Columbus Blue Jackets: Safelite
Here it is. And it’s wonderful.@nationwide | #CBJ pic.twitter.com/ABFdM9Yfjb
— Columbus Blue Jackets (@BlueJacketsNHL) October 22, 2023
Detroit Red Wings: Priority Waste
⚪️🔴⚪️ #LGRW ⚪️🔴⚪️ pic.twitter.com/APgeO10iAF
— Detroit Red Wings (@DetroitRedWings) March 12, 2024
Edmonton Oilers: Play Alberta (home) & Karbon-x (Away)
Florida Panthers: La Croix (home) & AutoNation (Away)
Updates from Coach Maurice after today’s morning skate:
— Florida Panthers (@FlaPanthers) January 24, 2024
• Sasha Barkov will be a game-time decision
• Gustav Forsling is expected to return as well
• Sergei Bobrovsky in net
7pm ET on @ballypanthers! pic.twitter.com/Sif7rGPV7h
Say it with us... IT'S OFFICIALLY GAME DAY ‼️#TimeToHunt pic.twitter.com/NQbVBFMMCx
— Florida Panthers (@FlaPanthers) October 12, 2023
LA Kings: Mercury Insurance (Home) & Iron Bow (Away)
‼️ mood of all moods ‼️ pic.twitter.com/uQabZQmZpz
— LA Kings (@LAKings) February 11, 2024
For the next generation.
— LA Kings (@LAKings) September 9, 2024
We are proud to announce Iron Bow as our Official Away Jersey Partner.
Full release 📲📰 https://t.co/FPl2qSk3Fi#GoKingsGo pic.twitter.com/zaVw29MTLU
Minnesota Wild: Tria Orthopedics
Montreal Canadiens: Royal Bank of Canada (Home) & Air Canada (Away)
Nashville Predators: Regions Bank
New Jersey Devils: RWJBarnabas Health (home)
New York Rangers: Game7
Ottawa Senators: CIBC (Home) & Calian (Away)
Philadelphia Flyers: Independence Blue Cross (home) & Penn Medicine (Away)
Pittsburgh Penguins: First national Bank
WIN IN MOTOR CITY! pic.twitter.com/r9LbcpAnZF
— Pittsburgh Penguins (@penguins) September 30, 2025
Seattle Kraken: Muckleshoot Indian Tribe
off to a good start!
— Seattle Kraken (@SeattleKraken) January 19, 2024
keep it going tho! 😤 pic.twitter.com/fcFPK7ufqM
St. Louis Blues: Stifel
Toronto Maple Leafs: Dairy Farmers Of Ontario
Holmsome 💙 pic.twitter.com/SOGftqbiq6
— Toronto Maple Leafs (@MapleLeafs) February 23, 2024
Vancouver Canucks: TD Bank (Home) & Clio (Away)
Away jersey transformation, check. ✅
— Vancouver Canucks (@Canucks) September 5, 2024
Introducing the #Canucks first ever away jersey partner, Clio (@goclio)!
The revolutionary legal software company will be featured on Canucks away jerseys to mark the start of the 2024 hockey season, beginning at the Young Stars Classic. pic.twitter.com/XQm8BMHe7Z
Vegas Golden Nights: Circa Sports (Home)
Washington capitals: Coupang (Home) & TikTok (Away)
Winnipeg Jets: Canada Life
NHL jersey patches are now a well-established sponsorship asset, generating extra revenue for teams and delivering prime real estate for partners that’s visible on game days and on social media pretty much every day through the season.
Photo Credit: @Canes Twitter
