On-uniform sponsorship has continued to grow, migrating from international football to most major North American sports league, including the NHL. Starting in 2021, the NHL allowed teams to sell helmet sponsorships, and shortly after in 2022, teams were able to take the ice with jersey patch partners too.
Not every NHL team has taken advantage of this partnership opportunity, but many teams have one or more sponsor logos on their home jerseys and/or away jerseys. Going into the new NHL season, these are the NHL teams with jersey patch sponsors.
Social media data is based on team Twitter, Instagram, Facebook and YouTube content during the 2023/24 regular season (10/10/23 – 4/19/24). Social value is calculated based on impressions, engagements and video views using industry standard CPM, CPE and CPV values. Follower count is combined Twitter, Instagram and Facebook followers at beginning of 2024/25 season.
nhl jersey patch partners
Anaheim Ducks: Western national Property Management (home) & Visit Anaheim (Away)
Boston Bruins: Rapid 7
Carolina Hurricanes: Nucor
Kuzy's ready for the Loudest House pic.twitter.com/YTTPJQLuXl
— Carolina Hurricanes (@Canes) March 10, 2024
Chicago Blackhawks: Circa Sports (Home)
Columbus Blue Jackets: Safelite
Here it is. And it’s wonderful.@nationwide | #CBJ pic.twitter.com/ABFdM9Yfjb
— Columbus Blue Jackets (@BlueJacketsNHL) October 22, 2023
Detroit Red Wings: Priority Waste
⚪️🔴⚪️ #LGRW ⚪️🔴⚪️ pic.twitter.com/APgeO10iAF
— Detroit Red Wings (@DetroitRedWings) March 12, 2024
Edmonton Oilers: Play Alberta
Florida Panthers: La Croix (home) & Autonation (Away)
Updates from Coach Maurice after today’s morning skate:
— Florida Panthers (@FlaPanthers) January 24, 2024
• Sasha Barkov will be a game-time decision
• Gustav Forsling is expected to return as well
• Sergei Bobrovsky in net
7pm ET on @ballypanthers! pic.twitter.com/Sif7rGPV7h
Say it with us... IT'S OFFICIALLY GAME DAY ‼️#TimeToHunt pic.twitter.com/NQbVBFMMCx
— Florida Panthers (@FlaPanthers) October 12, 2023
LA Kings: Mercury Insurance (Home) & Iron Bow (Away)
‼️ mood of all moods ‼️ pic.twitter.com/uQabZQmZpz
— LA Kings (@LAKings) February 11, 2024
For the next generation.
— LA Kings (@LAKings) September 9, 2024
We are proud to announce Iron Bow as our Official Away Jersey Partner.
Full release 📲📰 https://t.co/FPl2qSk3Fi#GoKingsGo pic.twitter.com/zaVw29MTLU
Minnesota Wild: Tria Orthopedics
Montreal Canadiens: Royal Bank of Canada (Home) & Air Canada (Away)
Nashville Predators: Regions Bank
🗣️ GAME ON pic.twitter.com/BxDF6C8k7r
— Nashville Predators (@PredsNHL) October 19, 2023
New Jersey Devils: RWJBarnabas Health (home)
New York Islanders: Solo Stove
We are excited to name @SoloStove as our official partner and the first ever brand to appear on the Islanders’ jersey! 🔥
— New York Islanders (@NYIslanders) October 10, 2024
Learn more: https://t.co/HhuZVXxEX1 pic.twitter.com/MCibblMgPh
Ottawa Senators: CIBC (Home) & Calian (Away)
Philadelphia Flyers: Independence Blue Cross
Pittsburgh Penguins: Highmark (Home) & First national Bank (Away)
LADIES AND GENTLEMEN, ELVIS HAS JUST LEFT THE BUILDING! pic.twitter.com/JHl63LRSuU
— Pittsburgh Penguins (@penguins) January 15, 2024
A dynamic duo of denying pucks 🚫
— Pittsburgh Penguins (@penguins) November 8, 2023
Hellberg and Jarry combine for a shutout in Anaheim: https://t.co/Z5elFhqr8r pic.twitter.com/SemHtpTaxk
Seattle Kraken: Muckleshoot Indian Tribe
off to a good start!
— Seattle Kraken (@SeattleKraken) January 19, 2024
keep it going tho! 😤 pic.twitter.com/fcFPK7ufqM
St. Louis Blues: Stifel
Toronto Maple Leafs: Dairy Farmers Of Ontario
Holmsome 💙 pic.twitter.com/SOGftqbiq6
— Toronto Maple Leafs (@MapleLeafs) February 23, 2024
Vancouver Canucks: TD Bank (Home) & Clio (Away)
Away jersey transformation, check. ✅
— Vancouver Canucks (@Canucks) September 5, 2024
Introducing the #Canucks first ever away jersey partner, Clio (@goclio)!
The revolutionary legal software company will be featured on Canucks away jerseys to mark the start of the 2024 hockey season, beginning at the Young Stars Classic. pic.twitter.com/XQm8BMHe7Z
Vegas Golden Nights: Circa Sports
Washington capitals: Caesars Entertainment (Home) & TikTok (Away)
Winnipeg Jets: Canada Life
Roughly 72% of the league has at least one jersey patch, leaving only nine teams without one a month ahead of the 2024/25 season. With the market for this sponsorship asset well established now, the remaining teams might be interested in signing one soon to maximize their partnership revenue this year.
Photo Credit: @Canes Twitter
