Today, we’re announcing our integration into Twitch.
As Zoomph looks to expand our data diversity, we’ve integrated into one of the most rapidly growing digital channels.
With our first Twitch release, you will be able to search and collect clips of streamers and games, analyze their engagement, as well as analyze the audiences of stream viewers.
Twitch Content Search
There are two different ways to collect Twitch Content mentions:
- Streamers: this collects any new Twitch content being clipped from the streamer entered.
- Games: this collects any new Twitch content being clipped from Game entered.
Measurement
The Twitch feed overview gives the same, easy-to-understand metrics for the clips collected:
- Video Views
- People Engaged
- Unique Authors
- Clips
- Total Posts
- Activity Over Time
- Top Influencers
- and more…
These insights can help potential sponsors understand the engagement levels on different streams and increase confidence in the potential value generated by a partnership.
Logo detection within videos clipped can also be leveraged to understand the value generated for sponsors on Twitch streams.
Twitch Audience Analytics
Our team has developed a unique data flow for analyzing the audiences of Twitch viewers. With the tremendous rise of esports and streaming, understanding the composition of stream viewers has become a critical need to help validate marketing spend on Twitch, and in esports as a whole.
As brand partnerships continue to expand in esports, sponsors are wanting to validate that they’re reaching the desired audiences through Twitch streams the same way they do with other traditional sports teams in stadiums and social channels.
Zoomph’s Cloud Software offers AI capabilities for you to quickly measure and understand the value of the audience engaging with certain streamers or games, overlapped with audience insights.
- Demographics
- Brand Affinity
- Top Categories
Zooomph analyzes billions of data points to uncover your preferences, segments, interest, and behaviors of the streamer or game.
Need help or have feedback?
If you’d like help understanding audience intelligence, measuring sponsorship value, or implementing any of these new features or have any feedback on how we can improve the product, we’d be happy to schedule time to chat!
Questions? We’re here to help! Contact us at support@zoomph.com or tweet us @Zoomph for additional details.
